Measurement Of Immersion In MOBA Mobile Games

With the development of 4G networks and smart phones,mobile games have gradually replaced the end-games as the mainstream of the game market;however,research on the willingness to use mobile phones and optimize user experience is quite lacking.Studies have shown that game immersion is a key variable that affects the game’s willingness to use and optimize the user experience.At the same time,game immersion has become an important indicator to measure a game design and quality,but the existing measurement methods of immersion are lack of objective and Standard.Therefore,the study intends to use the glory of the king as an example to explore more objective measurement methods of mobile game immersion.Research purposes:To provide a more objective and accurate measurement method for the measurement of immersion in mobile games,and to explore the potential impact of gamers’ perceptions of competitors’ identities on game immersion in MOBA games.Research methods:A total of three experiments were conducted by means of questionnaires,behavioral measurements and physiological measurements to measure the immersive experience of mobile games.The study revised the IEQ questionnaire to the Chinese version,making it more suitable for the measurement of mobile game immersion and examining the impact of gender variables on the immersion of mobile gamers.On the basis of the research one,Study 2 selected the glory of the king as the experimental material,and used the behavior measurement method to study the feasibility of the behavior measurement method applied to the immersive experience of mobile games and explored the artificial intelligence as a competitive opponent in the instant competitive mobile game.The impact on the player’s game immersive experience.Study 3 attempts to use the eye movement data to more accurately reflect the immersive state of mobile game players to examine the feasibility of measuring physiological methods to measure the immersion of mobile games.Through the above research,the conclusions of the study are as follows:(1)The study revised the mobile game immersion experience questionnaire to provide an objective and standard measurement tool for the measurement of mobile game immersion.(2)In mobile games,there is no gender difference in the player’s game immersion.(3)In mobile games,the player’s social frequency can significantly affect the player’s immersive experience.(4)Behavior measurement methods have limitations in measuring the immersion of mobile games.(5)In MOBA games,the player’s perception of the competitor does not affect the player’s immersive experience,and the player’s game immersive experience is more affected by the opponent’s performance.(6)The higher the game immersion,the more serious the player’s ability to participate in reality.(7)Eye movement data can well reflect the immersion of mobile game players.The research provides a more objective and accurate measurement method for the measurement of immersion in mobile games.On the one hand,it makes up for the lack of research on the immersion of mobile games.On the other hand,it provides more accurate data support for enterprises to develop and improve mobile games.