| The form of online trading of calligraphy and painting art is changing our art acceptance and consumption habits.In the context of "Internet +",the art market is increasingly becoming an important part of the deep integration of the cultural industry and the Internet.It is necessary to regard the network form of art trade as the focus of the future development of the domestic art market.This paper takes the online transaction of painting and calligraphy as the starting point,and studies the current status and future development trend of online painting and calligraphy art online transactions.This paper discusses the influence of "Internet +" on the art market,and focuses on the origin,development status and changes of the online communication of domestic painting and calligraphy art,and discusses the characteristics of art network transactions.The paper selects e-commerce platform,WeChat platform,and art transaction organization online representative transaction cases,analyzes the patterns and characteristics of different forms of art network transactions,and the current credit crisis and price bottleneck in the current online market of calligraphy and painting.Academic attention has been paid to the inadequacies such as the decline in quality,and attempts have been made to propose targeted solutions to explain the practical significance of online communication of painting and calligraphy on public aesthetics and artistic quality. |
PDF Full Text Request