Research On The Star Shareholderization Of Film And Television Companies Based On Resource Dependence

Enterprises are a collection of resources.Enterprise resources,especially key(Strategic)resources,are the driving force to support the sustainable growth of enterprises.The market competition is more and more intense,and resources are more and more important for the development of enterprises.According to the theory of resource dependence,it is necessary for enterprises to take active strategic measures to reduce the risk brought by the uncertainty of the external environment and improve the control of important and scarce resources if they want to gain an advantageous position in the competition.As the embodiment of the country’s soft power,the development of cultural industry has received the national attention and policy support.Film and television industry is an important part of cultural industry.Because of the support of policy and the favor of capital,it has achieved rapid(barbaric)growth in the past few years,but also exposed a relatively large problem,which is worthy of our attention and research.In the development of film and television industry,as an important participant in film and television projects,the popularity,commercial value and industry recognition of Chinese film and television stars will greatly affect the resource exchange process between the company and the environment.At the same time,it also plays a role of bridge and link between film and television companies and the external environment,which has a profound impact on the development and operation of film and television companies.With its special human capital,including popularity,business value,market appeal and human resources,stars will not only bring rich resources to enterprises,but also effectively improve the ability of enterprises to obtain external resources,thus greatly affecting the company’s dependence on and control over resources.It can be seen that,due to the light asset attribute of the film and television industry,stars,as a key resource,play a very important role in it: they not only support the rapid growth of the film and television industry in the early stage,but also cause a series of problems in the development of enterprises due to excessive dependence on the key resource of stars.Through literature research and case study,this paper combs the multi-yearcooperation path of Tang De film and TV Star Fan Bingbing from the perspective of resource dependence.Through the use of resource dependence theory,principal-agent theory,Matthew effect,information asymmetry and other theories to analyze and summarize the causes,paths and consequences of the phenomenon of star shareholders.This paper analyzes the causes of the bad consequences of the film and television star shareholders,and puts forward suggestions from the film and television companies and the relevant departments.It provides inspiration and ideas for the management of star resources in the new situation of China’s film and television enterprises in the future.At the same time,under the background of the deep involvement of capital in all aspects of the film and television industry,it provides a reference for the good balance between the pursuit of capital return and the pursuit of artistic value,and has a certain positive significance for the healthy and sustainable development of China’s film and television industry.