Research On The Promotion Path Of My Country's National Image Media For The 2022 Winter Olympics

With the end of The Pyeongchang Winter Olympics,the Winter Olympics are officially into Beijing time.As the world's largest winter comprehensive sports meeting,the winter Olympic Games is of great significance as a major media event in the world to spread and build national image.In our country through the platform of Olympic competition,application,preparation and organization,groups such as athletes,coaches,for a particular object,Angle,through a variety of information network propagation path of building the spread of the subject,makes the national image of agenda-setting shows three stages of flying over.In order to building a positive and progressive image of the big country,and gradually grasp the active international voice.This paper studies the text of national image building in China's multiple media during the winter Olympic Games through the methods of literature,logical analysis,text research and expert interview.Through newspapers,periodicals,radio,television,Internet,mobile phones and other multiple media,China's sports events and their related information have been widely spread,which has exerted a profound influence in China and the world.China's national image communication path of the winter Olympic Games has undergone constant change and innovation,which has experienced the updating and upgrading from the print media to the electronic media and from the traditional media to the new media.The multi-path national image dissemination,the theme and the form,the agenda and the effect are constantly superimposed and changed,enhances the country's cultural soft power.This article through to the winter Olympics since 1980 national image medium propagation specific case studies,textual analysis,for China's national image in the winter Olympics specific agenda setting,communication effect for traceability.Through the print media,electronic media and industry integration under the new media path analysis,it is concluded that the winter Olympics historical stage and the propagation path of national image transmission characteristics,and strengthen the sublimation in the different propagation stage of open,democratic,harmonious,tolerance of national image,the effects of both at home and abroad.Through the analysis of the national image communication paths in different periods,the problems of media promotion in different stages are found out.In view of the existing problems,and puts forward the main medium of China's national image promotion path of the 2022 winter Olympics should spread the sublimation of rich content,the construction of the transmission network,spread of technology innovation,propagation path of fusion,and the reform of supervision and safeguard mechanism,to expand the domestic and international influence of national image,promote national political and cultural discourse,clear national image transmission path selection,the 2022 Olympic Games cycle model is proposed for the 2022 winter Olympic Games to China's national image corresponding Suggestions,to provide theoretical reference.