Analysis Of The Profit Model Of The Enterprise Online Training Industry

Nowadays,benefit from the rapid development of information technology,knowledge economy develops at high speed.People increasingly focus on the training.Enterprise's culture,strategy and business goal need to be conveyed to employees and employees need to adapt quickly to the new surroundings and learn skills through training.In the digital and internet age,E-learning has become a leader of today's training industry.Compared with the traditional offline training,online training can not only arouse the enthusiasm of employees' autonomous learning,but also enable employees to learn at any time and place without having to stick to a fixed place.For enterprises it could save funds and improve the training efficiency.So we can foresee that the online training industry will be blooming.At present,many domestic entrepreneurs have invested in the industry.They must find a suitable profit model if they want to achieve long-term stable profit in the face of the great pressure of the competition.Considering that China's online training industry started relatively late,they lack experience so it is more urgent for them to know how to make a profit.Based on this,the author reviews and summarizes the theoretical basis of the profit model and the elements through reading a large number of domestic and foreign related literature,analyzes the types of profit model of online training industry,sums up the three profit model: charge model,platform model and the combination of free and paid model.Meanwhile,the author takes the S Company as an example,conducts a comprehensive analysis from the point of view of the type of profit model as well as the elements,such as profit source,profit point,profit lever and profit barrier;evaluates the profit model of the S Company through the analysis of the financial data;In the end,the paper makes a comparison of the profit model and the financial data with the competitor and finds out the problems the S Company has and puts forward some suggestions for improvement.Hope the paper will provide a reference for the exploration of the online training industry's profit model.