Research On The Strategic Positioning Of Sichuan GK College, A Private Undergraduate University

Private higher education has become an important part of education in China and has made great contribution to the popularization of education in China.The communist party of China has set a new course for education in our country,which is the inevitable requirement of all trades and professions.Any organization's construction and development is inseparable from the scientific,reasonable and accurate strategic positioning,in the national higher education vigorously implement the "double top" construction strategy today,private higher education run by the local undergraduate colleges and universities how to win the competitive advantage,in particular,to achieve sustainable and healthy development of the strategic positioning is the key.Therefore,it is necessary,urgent and important to study the strategic positioning of sichuan GK college.Sichuan GK institute is one of the run by the local undergraduate colleges and universities of sichuan province,in a decade,has realized leap-forward development,not only the scale of the development of dozens of people in more than ten thousand people,education level is realized from the technical secondary school,college to upgrade development of undergraduate.But due to the influence of the macro and micro environment,the school after upgraded to undergraduate course colleges and universities are still in the extensive development road,operating conditions,the connotation construction of education need to also can not adapt to the undergraduate course colleges and universities.This bottleneck is caused by the lack of accurate scientific strategic positioning.This paper is divided into seven parts.The foreword is mainly the suggestion of the problem,the practical significance of the research,the research status review,the research method and the thought.Chapter one is the basic theory of strategic positioning.The second chapter is the current situation of education and the problem analysis of sichuan GK college.Chapter three: internal and external environmental analysis of strategic positioning of sichuan GK college.The fourth chapter is the enlightenment of the strategic positioning of private(private)colleges and universities.Chapter five: countermeasures and Suggestions on strategic positioning of sichuan GK college.Finally,the research conclusion and prospect.The purpose of this paper is to through the research of strategic positioning,for sichuan institute of GK provide some reasonable Suggestions in terms of strategic positioning,hope that the new era in xijinping under the guidance of the thought of socialism with Chinese characteristics,build a first-class university,and to promote its implementation from "kinder come strong up and fine",built to last,become "famous" in one hundred.