Based On The SWOT Analysis Method, The Countermeasure Research Of The Popularization Strategy Of The National Aerobics Dance Competition Is Analyzed

The health is the urgent requirement of building a moderately prosperous society in an all-round way in our country,therefore,our country put forward the slogan of "national fitness",aims to achieve universal health,improve the construction of socialist spiritual civilization.National popular calisthenics dance competition for our country the promotion and development of the aerobics dance provides a good platform.As a new large-scale sports event,there are many problems in the promotion of its competitions,so it is reasonable to study the current promotion mode of national aerobics dance competition.It is of great significance for the development of aerobics dance and the popularization of fitness in China.This article is based on the SWOT analysis method,combining with the literature material method,field survey method,logical analysis,for the national popular calisthenics dance contest,the contest of content,the promotion and popularization of the patterns,and promote the implementation of the object as the breakthrough point of the SWOT analysis,etc.Through research and analysis it is concluded that the national popular calisthenics dance competition advantage of the promotion strategy include: 1.The competition to promote the spirit of the product has high social benefit.2.contest training activity stability and orderly.3.Competition in the training content continuously updated.4.Specialist qualifications,experienced project group.The disadvantages of the promotion strategy include: 1.The development of derivative products of the competition is insufficient.2.The opportunities for promotion strategies include: 1.National policy support competition promotion 2.Rapid development of new media 3.Social enterprises actively seek cooperation.The threats to the promotion strategy include: 1.The rise of other national fitness programs 2.The rapid development of various kinds of aerobics competitions.After build SOWT matrix,we get the SO development strategy is: 1.With the help of national supporting policy and thorough going efforts to promote competition training 2.Industry experts used the policy to actively participate in the contest propaganda promotion through new media platform competition positive and healthy competition spirit 3.Introducing corporate sponsorship training activities,in order to promote the training of market integration.Settlement development strategy is: 1.Positive with diversified publicity and promotion of new media platforms competition work 2.The use of national policy support,balance regional differentiation phenomenon.3.strengthen the cooperation with social creative company,to develop derivatives.The development strategy of ST is: 1.To attract the masses to participate in the promotion of the event with continuous updating.2.The development strategy of WT is: 1.Actively use the new media platform to attract the public to participate,and learn the experience of excellent events.2.Take the finals application system,rotate the venue,and expand the influence range of the competition.