Research On The Culture Of Professional Football Stands In My Country From The Perspective Of Cultural Symbols

With the promotion of the commercialization of China's professional football league,more and more famous stars in the world have joined the league,and the popularity and brand influence of the league are constantly increasing,which makes the attention of China's professional football league increase year by year.Now,the league of ornamental quality gradually become one of the key factors of success in the league,stands culture as an important cultural elements of professional football league system,is the club and the fans with the football association show under the participation of cultural symbol system,build good professional football stadium culture can boost the rapid development of the professional football league in China.Based on China's professional soccer league era of rapid development background,the research on the theory of cultural semiotics perspective,using literature method,observation method,interview method and case study method of the culture of professional soccer league stands classification and analysis the characteristic symbol,combining with the development of foreign professional football stands culture explores the Chinese professional football stadium cultural development are faced with the problem and its reason,and put forward the corresponding countermeasures,so as to our country professional soccer stadium culture construction to provide certain theory reference and practice guidance.From the perspective of cultural semiotics,this study divides the stand culture of professional football into the dominant stand culture and the recessive stand culture,and analyzes their different characteristics.From the perspective of the theory of cultural semiotics,the stand culture of professional football can be divided into the dominant stand culture and the recessive stand culture with different characteristics.The main characteristics of China's professional football stand culture are the coexistence of membership system and non-membership system,obvious regional differences,lack of standardization and instability.Through the concrete case analysis our country profession football stand culture cultural symbol attribute.Combining with the current situation and existing problems of stand culture in professional football in China,the paper puts forward corresponding countermeasures for stand culture construction.Perfect grandstand management and monitoring mode--give attention to both explicit and implicit culture;Reasonably guide fans' behavior mode--soft control first,hard control second;Enhance the communication and exchange between domestic and foreign fans--build cross-regional cooperation;Strengthen grandstand culture propaganda--the communication way is three-dimensional and diversified.