Research On The Role Of Large-scale Sports Events In Spreading The Image Of Tianjin

The images of city can comprehensively and three-dimensionally display the external appearance and the mental state of a city.It can be said that it is the most important asset of a city,and it deeply affects the development prospects of the city's economy,politics and culture.With the rapid development of the global economy and the continuous advancement of the economic globalization process,various local governments have paid more and more attention to the construction and dissemination of city image and have launched various internal and external communication activities to show the city's style.In the context of globalization,how to spread and enhance the city's image has become an urgent problem for governments everywhere.Sports events can use their influence to increase the attention of external audiences to the city and expand the exposure of the host city on social media during the event,so as to enhance the popularity of the host city.It can be said that sports events are a good way to spread the images of city,especially some large-scale sports events,have a large audience base and a large number of participants.They themselves are good carriers of urban image communication.They can intuitively display the style of the host city to the world and effectively enhance the city image of the host city.Form a unique city business card for the city.The earliest large-scale sports events held in Tianjin can be traced back to the 43 rd World Table Tennis Championships in 1995.With the development of Tianjin 's economy and the continuous improvement of stadium construction,Tianjin has successively hosted a number of large-scale sports events with international influence The success of these events not only allowed the world to understand Tianjin but also greatly enhanced Tianjin 's urban imageNo matter from which point of view,a successful event not only makes people remember those intense sports events,but also should let the athletes,spectators,event staff and tourists participating in the event leave a deep impression on the host city.This research will analyze the overall communication process of Tianjin's urban image in conjunction with related theories of communication,and draw the effect of largescale sports events on the spread of Tianjin's urban image.It is concluded that large-scale sports events can effectively enhance the image of Tianjin city,but it needs to rely on long-term game development strategies.Only by insisting on long-term high-level games to form a sustained influence can eventually achieve good communication effects.