| This study tested the feasibility of a novel, online methodology for smoking cessation experiments. One hundred and sixty six participants were recruited through the Yale School of Management eLab to participate in an online study on smoking cessation messages. Participants were randomly assigned to watch a health or financial video, and then received a tailored or nontailored message containing health or financial content. Participants' motivation to quit smoking was recorded using a variety of measures. Results revealed that none of the main effects of the study were significant, although some of the interactions between tailored status of the message, type of video shown, and type of message content were significant. It is recommended that these significant interactions be investigated further using a scaled-up version of this study. |
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