Investigation Report On The Factors Influencing The Development Of Consumer Finance In Chizhou City,Anhui Province

At present,China's economic development is in a major strategic transformation period,and the battle against poverty is in the final stage.As a part of inclusive finance,consumer finance is closely related to the focus of China's economic development.At present,China's household disposable income is increasing steadily,and household consumption concept and consumer financial literacy have made significant progress.At the same time,compared with many developed countries,the financial participation of Chinese households is generally not high enough.It is of great significance to the development of China's macro-economy and financial market to raise the demand of consumer finance as a way to increase the consumption of residents and to stimulate consumption to promote economic growth.Since there is no specific summary of the concept of consumer finance in the current academic circle,the mainstream concept of consumer finance is divided into macro consumer finance and micro consumer finance.Micro consumer finance refers to the borrowing behavior mainly aimed at the consumption of food,clothing and life.The research scope of this paper is micro consumer finance,aiming at families and individuals for micro consumer finance research and analysis.Ideas of this article is in chizhouanhui province the influence factors of residents' consumption financial demand analysis,first through the chart analysis of chizhouanhui province sample situation and situation of each variable,in the existing problems and future development prospect,find the current chizhou residents use financial products is relatively single,main use of the Internet financial products and consumer finance and credit CARDS.Then carries on the assignment for more significant characteristics,build a probit and logit model,the factors that affect in chizhouanhui province consumer financial demand hypothesized and empirically through empirical found respondents level of education and the improvement of marginal effect of chizhou can make consumer financial demand unceasing increase,whereas consumer purpose and negatively correlated with household income and consumer finance,thus it can be seen that consumer finance can mainly towards large consumption,and low family income,preference for the use of consumer finance products.Finally,based on the above findings,this paper puts forward some targeted Suggestions,including the formulation and improvement of consumer finance laws and regulations to guide consumer financial products to better serve the use of consumer financial products;Improve personal credit investigation system,reduce the occurrence of credit risk;The popularization of financial education and rational allocation of the proportion of assets and liabilities will not only enable residents to expand their knowledge of financial products,but also enable more residents to accept and use consumer financial products.Vigorously develop inclusive finance.Since consumer financial demand is significantly negatively correlated with annual household income,developing inclusive finance can expand the quality of life of low-income and poor families,reduce the gap between the rich and the poor,and achieve common prosperity.Enriching consumer financial products and expanding publicity can improve consumer financial cognition and improve the marginal efficiency of residents' consumption.