Research On The Sustainable Development Of Han Embroidery From The Perspective Of Niche Theory

Han embroidery is rooted in the land of Jingchu,carrying the exquisite style of Chu’s thousands of years of cultural heritage.It is the wisdom of the local people for thousands of years,an important intangible cultural heritage of the Chinese nation.Once upon a time,Han embroidery created a lot of handicrafts suitable for the needs of the public,such as folklore,drama religion,and decoration.But,today traditional Han embroidery faces enormous challenges under the impact of foreign culture,information technology and social industrialization.The protection,inheritance and development of Jingchu Han embroidery has been greatly challenged.The Niche theory originated from biology has important guiding significance for finding an optimal niche for an individual or group in the ecosystem.This paper introduces the niche theory into the sustainable development of intangible cultural heritage,aiming to explore how Han embroidery can position the appropriate niche in the development of modern society.Firstly,based on the related concepts and connotations of ecology,ecosystem and niche theory,the connotation of the niche of intangible cultural heritage is defined,which is divided into four dimensions:resources,environment,demand and system.From the aspects of Han embroidery art style,inheritance environment,inheritors,development and utilization,the overall status of the protection and development of Han embroidery is systematically sorted out.Under the predecessor of correctly grasping the status quo of protection and development of Han embroidery,it points out the weaknesses and shortcomings of Han embroidery in terms of resource niche,environmental niche,demand niche and institutional niche,and Puts forward the problem of the protection of Han embroidery.Insufficient resource mining and utilization,Han embroidery inheritance is not in place in policy,law,technology and other environmental support,market demand,audience demand and Inheritor needs are not allowed,and Chaotic cultural administration in Han embroidery protect.Finally,it puts forward strategies such as expanding the niche breadth of resources,optimizing the environmental niche status,winning the niche advantage of the demand,improving the level of the system niche,so that constructing the dominant niche of Han embroidery,providing a new theoretical perspective for its sustainable development.In the research process,the paper Insists on the principle of combining theory with practice is adopted.The research methods of literature search,field survey,in-depth interview and market research are combined.