Research On The Application Of Guizhou Regional Cultural Elements In The Packaging Design Of Local Products

This thesis takes the application of Guizhou regional cultural elements in the packaging design of local products as the research object,after the transformation and abstraction of Guizhou regional cultural elements,then conducts refinement,combination,deconstruction,reconstruction and other methods to form a new visual symbol,which breaks the inherent form of the regional cultural elements of Guizhou,establishes a new order,and gives new vitality to the regional culture of Guizhou.This thesis attempts to extract the essence from the regional cultural elements of Guizhou and pass on it,which will not only help to reflect the representative region in the packaging of local products,but also enrich the profound traditional cultural deposits.The first chapter introduces the research significance and purpose of the application of Guizhou regional cultural elements in the packaging design of local products,and summarizes the research content of each part of this thesis.The second chapter expounds the regional cultural elements of Guizhou,and further analyzes and explains the related concepts of local products’ packaging design.Finally,it analyzes the correlation between the regional cultural elements of Guizhou and the local products’ packaging design.The third chapter is the key chapter of this thesis.It mainly analyzes the specific application of Guizhou regional cultural elements in the packaging design of local products.The emphasis is on the extraction and reconstruction of landscape elements in the packaging design of local products,the extraction and integration of architectural form elements in the packaging design of local products,the inheritance and evolution of folk craft elements in the packaging design of local products,and the mining and innovation of the Miao pattern elements in the packaging design of local products.The fourth chapter is also the key chapter of this thesis.It analyzes the applicational value of Guizhou’s regional cultural elements in the packaging design of local products.It mainly analyzes the cultural value,aesthetic value and economic value of its application.The fifth chapter is the conclusion and prospect of this thesis.This thesis probes into the application of Guizhou regional cultural elements in the packaging design of local products,attempts to extract the essence from Guizhou regional cultural elements and fully dig out them.Through the extraction and reconstruction of regional cultural elements,transforming them into elements that cancoexist with local products’ packaging,to achieve the integration of tradition and modernity,culture and design;through the use of interactive concepts,to promote the upgrade and innovation of local products’ packaging,and the inheritance and development of the regional culture of Guizhou.This thesis applies the cultural elements of contemporary value in the regional culture of Guizhou to the packaging design of local products,to meet the consumer’s expectations of cultural value through the experiential effect of “things” and its “emotional resonance”;to highlight the aesthetic value of local products’ packaging through the extension the aesthetic consciousness to life and creation;to realize the economic value of local products’ packaging through the application of the consumers’ emotional experience to enterprise products and market development.