Research On Patent Operation Strategy Of Jinqingyun Company

The 21st century is an era of knowledge economy.As an intangible resource,knowledge is the driving force of social and economic development,and intellectual property rights have become an important institutional guarantee for the development of knowledge innovation.With the acceleration of economic globalization,effective intellectual property operation and management has gradually become the key to enhancing the competitiveness of enterprises.The patent operation in my country is still in the initial development stage.With the improvement of the relevant laws and regulations of intellectual property protection in China and the improvement and optimization of the patent operating environment,we should learn from the relevant experience of developed countries to study the patent operation and management of Chinese enterprises,and accelerate the construction and improvement of the national innovation system and enhance the creation and protection of corporate intellectual property rights.It has important theoretical value and practical significance to use management capabilities to effectively improve the economic benefits and market competitive advantages of the enterprise and promote the sustainable development of the enterprise.This article takes Jinqingyun company as the research object,based on the patent operation management related theory,through in-depth company surveys and interviews,according to the development status of Jinqingyun’s patent operation business,combined with the current situation of Jinqingyun’s internal and external environment,the patent operation Business status and analysis of domestic and foreign competitive markets,using SWOT’s competitive advantages and core competitiveness in marketing and other analytical tools to summarize and analyze the problems of Jinqingyun’s patent operation management and formulate strategies for the development of Jinqingyun company In order to improve the overall patent operation level of Jinqingyun company and consolidate the company’s dominant position in patent competition.At the same time,the research results have reference significance for the patent operation of related enterprises,and have certain value for promoting the theory and practice of intellectual property protection and management in my country.