Application Of New Year Painting Elements In Pastry Packaging Design

In recent years,Western-style bakery has occupied the market in large numbers,and large and small Western-style bakery stores of major retailers have blossomed everywhere.In contrast,Hunan’s traditional high-quality and inexpensive Chinese cakes have been impacted to a certain extent and have a low market share,and traditional Chinese pastry stores are rarely seen in the supermarket.The existing traditional Chinese pastries in the market are obviously homogenous,and pay no attention to product packaging design.The position of traditional Chinese pastries is seriously challenged.Countries pay more and more attention to the traditional culture,advocating cultural self-confidence,beachhead pictures is listed as national nonmaterial cultural heritage,beachhead pictures received some protection and support,but with the development of society and times change,in the traditional New Year pictures as the era of economic industry has gone,we should think about how to turn the beaches of traditional manual board pictures combined with traditional Chinese pastry,hunan province,Through the element of hunan beachhead pictures into the packaging design of traditional pastry in hunan,the hunan beachhead pictures make cakes packaging as a propaganda of the effective carrier,make consumers understand the probe New Year paintings and traditional Chinese pastry in hunan at the same time,they help each other,make hunan traditional pastry brand,make the traditional taste and traditional classic culture luster again.This topic will use the elements of the New Year pictures for the packaging design of Hunan traditional Chinese cakes,as the research object of this topic.Beaches of using graphics,composition,color,combined with the Chinese zodiac,use anthropomorphic technique combined with the illustration of the design expression,make new packing for hunan traditional Chinese pastry,hunan traditional Chinese cakes packaging upgrades,products rich cultural connotation,and to establish a new brand of hunan traditional Chinese pastry Lang "cloud".Cloud Lang Ji pastry brand will inherit the Tantou New Year pictures innovatively,create the IP image of Hunan local pastry brand,publicize Hunan traditional excellent culture and traditional food,improve the popularity of Tantou New Year pictures and Hunan traditional cakes,make them more competitive in the market,and promote the economic development at the same time.