Design Of Bamboo Weaving Technology Short Video Platform Based On User Experience

Project Overview: in view of the current situation of the difficulty in the dissemination of intangible cultural heritage and the future demand for the vertical development of short video,the project takes bamboo weaving as a specific research case and Internet short video as a way to design a short video platform for bamboo weaving technology based on user experience.The project is based on user experience elements and integrates short video user classification theory,MVP model,interface design principles and other multidisciplinary theories.Based on user experience and short video user classification,this paper designs the strategy layer,structure layer,scope layer,framework layer and performance layer of bamboo craft short video by using the methods of literature research,questionnaire survey and statistical analysis,user interview,field survey,case study and design.The main methods and contents are: 1)through the massive data and literature reading,we understand the user experience elements and short video Tik Tok classification,and analyze the demand according to the classification.2)The project classifies the users based on the short video user classification theory according to the clear target users(bamboo makers and bamboo fans),and analyzes and summarizes the user needs in the form of questionnaires.At the same time,on the basis of the needs of the target users,the product strategy layer,i.e.product positioning,is determined by MVP model(a short video platform for bamboo weaving technology for the communication,learning and trading of bamboo weaving enthusiasts and craftsmen).3)Through understanding the bamboo weaving technology and analyzing the characteristics of bamboo weaving technology,the author understands the particularity of platform content requirements,and based on this,analyzes the focus of content layer design of bamboo short video platform to further improve the MVP model.4)According to the MVP model based on the analysis of the strategy layer and content characteristics and the related research on the user’s usage habits,the project constructs the user model and analyzes the usage scenarios to extract the specific scope layer,namely the product function,of the editor in chief short process video platform.On this basis,the product functions are classified.5)On the basis of the strategy level and scope level has been clearly defined,the platform is concretely built,from the product structure level to the framework level and performance level.Through the analysis of data and the positioning of the platform to provide users with user experience more reasonably meet the needs of bamboo users and bamboo content communication needs of interaction and interface design.Research conclusion: in the research process of bamboo short video platform,based on the needs of users,this paper clarifies the design key points of each level of bamboo short video platform,combs the design process of bamboo short video platform,and verifies it through the "Zhuyu" app project.This paper hopes to apply the user experience elements to the construction of bamboo short video platform for short-sightedness The verticaldevelopment of frequency and the digital development of handicrafts are the specific design methods and case references.