Research On The Enhancement Of Added Value Of Guizhou Ethnic Handicrafts From The Perspective Of Cultural Creativity Embedding

Guizhou is a multi-ethnic area.There are many kinds of handicrafts produced by ethnic minorities living in this land.Handicrafts are derivatives of traditional farming background in human social life.They are an important part of human life,closely related to human life,and the economic source of people’s survival.Guizhou ethnic handicraft industry plays a role in promoting the economic development of ethnic areas,but through field investigation,it is found that the market competitiveness of some ethnic handicrafts in Guizhou is low,which is not conducive to the development of ethnic handicraft industry.Through field investigation and literature review,this paper finds that the enhancement of the added value of ethnic handicrafts can effectively enhance its competitiveness.Based on this,this paper takes the embedded theory as the theoretical background Cultural creativity is embedded in Guizhou ethnic handicrafts in order to enhance its added value.The results show that:with the embedding of cultural creativity,the added value of Guizhou ethnic handicrafts can be improved,and its competitiveness can also be improved.The embedding of cultural creativity can not only promote the development of Guizhou ethnic handicraft industry,but also drive the economic growth of local ethnic areas.This paper first combs the literature on the impact of cultural creativity on the industry and the methods of enhancing the added value of handicrafts.By combing the literature,it is found that cultural creativity can be used as a factor of production and can effectively enhance the added value of products.Many scholars think that culture is the most effective way to enhance the added value of ethnic handicrafts.Based on this,this paper puts forward the research direction of this paper In order to study the impact of cultural creativity on the added value of Guizhou ethnic handicrafts,this paper collects data through questionnaire survey,analyzes and summarizes the collected data,processes the collected data by empirical analysis,and verifies the view of this paper This paper studies the influence of cultural creativity on the added value of Guizhou ethnic handicraft products.The results show that cultural creativity can have a positive impact on the added value of Guizhou ethnic handicrafts.Finally,on the basis of the analysis and research,according to the research results of this paper,put forward the countermeasures and suggestions of cultural creativity to enhance the added value of Guizhou ethnic handicrafts.The first part is the introduction,including the research background,research significance,research purpose,research methods and technical route.The second part is the literature review,combing the previous scholars about the influence of cultural creativity on industry,including the influence of rival industry,followed by the scholars’ research on the methods of enhancing the added value of ethnic handicraft industry.The third part is the related theories and concepts used in this paper,including embedding theory,industrial competitiveness theory,value-added concept,cultural and creative concept,introduction of Guizhou ethnic handicrafts,classification,representative and introduction of Guizhou ethnic handicrafts.The fourth part is the research design of this paper.According to the research of previous scholars,this paper sorts out the research framework of this paper,constructs the variables of this paper,and then puts forward the research hypothesis of this paper.The fifth part is the empirical research of this paper,including the design of the questionnaire,the collection of data,the analysis of the validity of the questionnaire,the analysis of the research hypothesis and the discussion of the results.The sixth part is the relevant suggestions based on the empirical research results of this paper.