Research On The Competitive Strategy Of RT Hardware Company

In recent years,with the rapid development and changes of China’s economy,my country’s national economy has undergone earth-shaking changes,accelerating the process of urbanization.The development of urbanization has made the market more and more demanding for hardware products,and the professional hardware market has also emerged,which has played a significant role in the rapid development of my country’s hardware industry.However,in the context of the rapid changes in the global economic situation and the development of my country’s economic transformation,the hardware professional market is facing challenges from various aspects such as economic structure adjustment,industrial technological changes,and the rise of new economic methods.Especially from the improvement of industrial technology and the rise of e-commerce,it is difficult for the existing models,products and services of the hardware professional market to continue to develop.Therefore,in the new economic situation,it is very important for a professional hardware company to clarify its market positioning and formulate its own competitive strategy.In the next five years,the state will further strengthen the construction of related industries,vigorously develop science and technology,and encourage innovation and development of enterprises.The hardware professional market will gain a certain development space.At this time,the hardware professional market will be more prosperous.Of course,the pressure of competition will be further strengthened.For hardware companies,it is both a challenge and an opportunity.Hardware companies need to seize opportunities and actively adjust competition.Strategy to ensure better development.As a state-owned company specializing in the operation of the hardware market,RT Hardware is facing the same problems of competition and development.RT Hardware Company was established in 1993.After years of operation and development,it has gained a certain reputation in the local area.However,RT Hardware Company’s main market and consumer groups are still facing people in the surrounding areas,and the brand influence and radiation range are not large..In addition,RT Hardware Company has just moved.During the "13th Five-Year Plan" period,RT Hardware Company has just completed operations,and it cannot achieve rapid growth in operating income for the company in the short term.Especially starting in 2020,the sudden outbreak of the new crown epidemic has a great impact on companies such as RT Hardware that mainly operate offline entities,and economic profits continue to decline.At the same time,the epidemic has also exposed some problems in offline entity operations,how to realize transactions and increase income without leaving home.Therefore,in the era of rapid development of e-commerce,how to seize the opportunities of economic transformation and innovative development,overcome the internal problems of the enterprise,make timely adjustments,and find a competitive strategy suitable for the sustainable development of RT Hardware Company has become particularly important.This article starts with the operating status of RT Hardware Company,and analyzes the external and internal environment that RT Hardware Company is currently facing based on the relevant research theoretical knowledge of corporate strategic management at home and abroad.In the external environment analysis,this article mainly uses PEST analysis method,Porter’s five forces model and SWOT analysis to analyze the macro environment of the entire hardware industry from the current political,economic,social and technical aspects of my country’s hardware.At the same time,it analyzes competitors and hardware industry buyers,suppliers,substitutes,etc.,to understand the opportunities and threats that RT Hardware currently faces in the external development environment.Then use the five forces model and SWOT analysis within the company,analyze the company’s internal environmental management status through the internal organizational structure,financial resources,human resources,and intangible assets of RT Hardware,and analyze the company’s operating capabilities to find RT Hardware The advantages and disadvantages of the company.After analyzing the business strategy of RT Hardware Company,it pointed out the problems of RT Hardware Company’s existing competitive strategy.Then through SWOT matrix analysis,the internal and external environment of RT Hardware is analyzed,combined with RT Hardware’s opportunities and threats,advantages and disadvantages,and RT Hardware’s practicable competitive strategy plan is obtained.Then use the QSPM matrix to analyze,measure the internal and external environment that RT Hardware is facing,invite relevant experts,and score the strengths and weaknesses of the company,the external opportunities and threats of the company,and comprehensively get the most suitable for RT Hardware.Competitive strategy is a differentiation strategy.The implementation of differentiation strategy can differentiate RT Hardware Company from other competing companies and bring more development opportunities and profit margins to the company.Finally,several solutions are proposed for the current internal problems of RT Hardware Company,such as: improving the difference of hardware products;using Internet technology to develop new sales methods;improving the market product structure and infrastructure to provide one-stop sales;strengthening the brand Propaganda,improve corporate reputation;improve corporate brand building,develop core competitiveness;strengthen team building,cultivate professional investment and operation teams,and a series of strategic guarantee measures,which can solve the current problems of RT Hardware.I hope that this paper can bring a certain reference effect to RT Hardware Company,and at the same time,it also allows us to have a deeper understanding of the formulation of corporate competitive strategies.