Research On The Application Of Emotional Design Concept In Fashion Design

With the development of economy and the improvement of income,people’s living standard has been greatly improved,and their consumption ability is also rising.At the same time,they are also experiencing various feelings brought by different product designs.In terms of clothing,people not only have certain requirements for aesthetics and functionality,but also integrate cultural background,emotional factors and social conditions.With the passage of time and the continuous development of society,aesthetic values are also changing,and more consumers begin to consider the impact of emotional factors when buying clothing.According to Maslow’s hierarchy of needs theory,people’s needs can be divided into five different levels,namely,physiological needs,security needs,emotional needs,the need to obtain respect,and the need to realize themselves.Today’s fashion design meets the physiological and safety needs of consumers in terms of functionality and aesthetics.The improvement of living standards and consumption ability also has a certain impact on consumers’ ideas.More and more consumers begin to pay more attention to their emotional needs when they buy clothes.In the era of consumption which attaches great importance to emotional experience,the products which are more likely to highlight emotional value are parent-child products,which are not only direct but also effective in emotional transmission.In fact,the ubiquitous parentchild clothing in the market only explores the most basic functionality of clothing,and does not fully tap its unique emotional experience.For the development of parent-child home service,it is an inevitable trend to use different design and expression to highlight its unique emotional type,enhance the ability of emotional expression and emotional experience,and help many families maintain and further develop the parent-child relationship.The object of this paper is a variety of parent-child users,the main research content is a variety of emotional experience brought by parent-child home service,based on the concept of family,and finally through different designs to express different emotional relationships,enhance the emotional experience function of parent-child home service.Firstly,this paper discusses the concept of emotional experience in detail,defines the scope of parent-child home service,analyzes various experience modes related to parent-child family emotion,and comprehensively analyzes and understands the current design situation of all parent-child products through actual investigation.After consulting and combing a large number of literature,this paper analyzes the physical and psychological characteristics of preschool children,and understands the relevant ideas,consumption ability and specific design requirements of these children’s parents through questionnaire survey.Finally,according to the actual survey feedback results and human behavior,constantly reflect from the emotional design level,put forward a variety of emotional experience functions that parent-child home service should have,such as behavioral emotional experience function,sensory emotional experience function,internal emotional experience function and so on.Through literature review,case analysis and investigation of various parent-child relationships,it can be found that the current parent-child home service has established a preliminary design system to realize emotional experience,which still needs further innovation to explore new ways and directions to express emotion,such as through game interaction,educational puzzle or color pleasure function There are different feelings between parents and children,as well as the feelings between husband and wife.From the perspective of fashion design,parent-child home service has a more in-depth research value in emotional experience,and also has a more rich expression.Parent child home service can also take this as a new development direction,broaden the methods and design schemes in the emotional experience function,and increase the richness of emotional theory in the design of parent-child home service.