| In this paper,the "big sleeve" coat worn by the female image in the calender of the Republic of China is taken as the main research object.And the aesthetic characteristics of "big sleeve" coat in the advertisement paintings of the Republic of China are studied in combination with graphics and Art Design.By comparing and analyzing the aesthetic characteristics of the "big sleeve" coat in the calender advertisement paintings and the old photos of the same period,as well as the aesthetic characteristics of the "big sleeve" coat in the calender advertisement paintings and the real objects,the aesthetic implication of the "big sleeve" coat in the calender advertisement paintings.Firstly,this paper summarizes the historical background and calendar advertisement paintings of the Republic of China period,analyzes the painting style of representative calendar artists and the characteristics of female images in calendar advertisement paintings,and then makes a simple comb for the history of costume history of the Republic of China.The fourth chapter mainly analyzes the aesthetic characteristics of the "big sleeve" coat that the female image worn.First,according to the graphics,the design,pattern,color and style characteristics of the "big sleeve" coat in the calender advertisement paintings are systematically analyzed.Through the comparative analysis of the aesthetic characteristics of the "big sleeve" coat in the calender advertisement paintings and old photos,and comparative analysis of the aesthetic characteristics of the "big sleeve" coat in the calender advertisement paintings and real objects,it is concluded that the "big sleeve" coat in the calender advertisement paintings is more aesthetically pleasing than the real one.Through the analysis of the aesthetic characteristics of the "big sleeve" coat in the calendar advertisement paintings,according to Chinese aesthetics,it can be concluded that the "big sleeve" coat in the calendar has five aesthetic connotations as "natural beauty","plain and neat beauty","carved beauty","human-centered beauty" and "the beauty of the dream".Finally,based on the "big sleeve" coat in the lunar calendar poster and combined with modern fashion design techniques to make innovative design which inherits the beauty of Chinese clothing. |