Packaging Design Of Dangshan Specialty Fruit Preserved Series

Dangshan is a small county in the northernmost part of Anhui Province with a long history of more than two thousand years.It is a place full of strong local cultural characteristics.Dang mountain is known as "the hometown of Chinese martial arts","the hometown of suona" and "the hometown of sweet pear".Dangshan unique cultural and natural resources and good ecological environment give birth to unique local products.For example,the Dangshan yellow peach preserved fruit with sour and sweet flesh,the colored apple preserved fruit with excellent quality and beautiful taste,and the Dangshan crisp and sweet golden pear preserved fruit.Dangshan is rich in preserved fruit,but its reputation is not high.Dang mountain special fruit preserved brand is uneven,the use of preserved fruit packaging elements monotonous,lack of Dangshan regional cultural characteristics,lack of visual beauty,can not meet the needs of young consumer groups and modern market.Therefore,the Dangshan special fruit should establish its own cultural brand,implant the Dangshan traditional cultural elements,and show the unique cultural value of the preserved fruit packaging,which will have a far-reaching influence and positive role in promoting the innovation of the packaging design of the Dangshan fruit,the establishment of cultural brand,and the opening of foreign markets.