The Design And Dissemination Of The Non-Relic Image Of Ham Of Anfu Under The Inheritance Of Handicraft Techniques

At a time of rapid social development and change,General Secretary Xi Jinping has put forward a great call for "cultural confidence",which points the way for China’s culture and protection and development.As the precious cultural heritage of China,intangible cultural heritage is the wisdom of the working people,the carrier of human culture and the "living fossil".However,under the impact and influence of modern civilization,the protection and inheritance of these precious cultural heritages are facing great challenges.In order to protect these national treasures,more and more regions and government departments in charge follow the requirements of The Times and actively adopt more advanced technological means and scientific protection methods to publicize and protect immaterial culture and its crafts.Digital image technology means to make these skills into video data,through the dissemination of multiple channels,so that people subtly form a cultural identity and pride,awakening people’s sense of cultural responsibility.This thesis selects the upcoming county in Jiangxi province "upcoming ham production techniques" this traditional craftsmanship class non-matter cultural heritage to carry on the image design,by filming interview upcoming ham production techniques of genetic carrier,field visits the upcoming ham factory material,real record the whole process of upcoming ham production techniques,filmed personal graduation design work "the upcoming ham".However,the spread of image design of anfu ham needs the power of new media such as the Internet and big data,which can quickly,completely and efficiently present the image design of anfu ham to the audience and arouse people’s attention to intangible cultural heritage.However,the spread of image design of anfu ham needs the power of new media such as the Internet and big data,which can quickly,completely and efficiently present the image design of anfu ham to young audiences and arouse young people’s attention to intangible cultural heritage.This thesis through the literature research,field investigation,crossover study method and design practice research methods,analyze the non Yi Ying like design related theory summary,and then combined with the graduation design work is analyzed,finally it is concluded that the upcoming ham image design and spread to the inheritance and spread of the upcoming ham handmade craft has the effect of reality.The thesis is divided into four parts: the first part is to summarize and explain the background and significance of the topic,the research summary,the research methods,the innovation points;The second part mainly studies the theoretical understanding of the design of traditional handicraft non-legacy image,and expounds the design principles,design types,design values and existing problems of the design of non-legacy image.The third part mainly discusses the theoretical knowledge of traditional handicraft non-legacy image design and communication,and carries out analysis and research respectively from the Internet image design and communication,big data image design and communication examples.The fourth part is a professional analysis of the image design of the graduation work "anfu ham",and a technical analysis of the overall production composition of the work,including preliminary research,mid-term shooting,post-editing and the image design and communication experiment of "anfu ham".