Study On Service Brand Of Tobacco Enterprise

In the 1980 s,China established a monopoly system in the tobacco industry to protect the production and sales of cigarette products.The monopoly system takes the state as the main body and the local governments as the units to carry out the production and sales of tobacco according to the plan,which is also the embodiment of the planned economy.Its advantage is to ensure the orderly operation of tobacco production and sales activities to the maximum extent,but its disadvantage is the lack of market The concept of field marketing makes the management concept of tobacco industry relatively backward.With the development of socialist market economy and the reform of economic system,China has broken many traditional monopoly modes and introduced market competition mechanism into these industries,which not only enhances the market vitality,but also promotes the innovation of management mode of state-owned enterprises,and has emerged batch after batch of excellent domestic brands,including many well-known service products It indicates that Chinese enterprises are actively formulating and implementing the strategy of service brand construction.In order to comply with the law of market economy development and improve the market competitiveness of special industries,China has implemented a new management system and management mode in the tobacco industry since 2000.On the basis of maintaining the monopoly system,China’s tobacco industry has introduced a competitive mechanism.Tobacco industry enterprises and commercial enterprises divide their work according to their main business,and tobacco industry companies are mainly responsible for cigarettes Tobacco commercial companies are mainly responsible for the purchase and wholesale of cigarette products.After independent operation,tobacco commercial companies further broaden their business scope,enhance their market adaptability,formulate diversified operation policies,and actively expand non tobacco business in addition to cigarette purchasing and wholesale business.In order to better perform the marketing function of commercial companies’ cigarette products and promote the transformation of enterprises to diversified operation,tobacco commercial companies began to implement service branding However,it is faced with some restrictive factors,such as legal restrictions,brand positioning,social and cultural factors.In order to further promote the effective promotion of Xiangyang tobacco commercial company’s service brand construction strategy and solve the constraints of the above factors,this paper analyzes the research status at home and abroad,finds out the problems existing in the brand construction at the present stage,and formulates targeted solutions and strategies.Xiangyang tobacco commercial company should rely on the overall planning of the service brand construction of the superior company,combine with the actual needs of the enterprise and the region,develop thinking,innovate and design the service brand construction strategy,and finally realize the long-term goal of service brand construction,so as to make the service brand of Xiangyang tobacco commercial company become a domestic and even international well-known cultural symbol,and improve the core competitiveness of the enterprise in the market Finally,it can promote the upgrading of the main business,promote the development of diversification,and provide the guarantee of service brand construction for the long-term development of the enterprise.