Research On Financial Performance Evaluation Of Z Chemical Enterprise From The Perspective Of Corporate Social Responsibility

In the new era,society’s concern for enterprises is not limited to profitability,but also attaches importance to fostering social responsibility.In recent years,the lack of chemical corporate social responsibility has been exposed by the media,which compels enterprises to enhance their autonomy in social responsibility so as to maintain a balanced relationship between social interests and economic interests.Many scholars agree that the implementation of corporate social responsibility can improve financial performance.Therefore,social responsibility factors are integrated into the chemical corporate financial performance evaluation system,hoping to reshape the cognition of social responsibility and improve the corporate financial performance.The research object of this paper is Z chemical enterprise.It collects and analyzes the related financial situation and social responsibility of enterprises,and uses entropy method and gray correlation analysis to evaluate the Z corporate financial performance comprehensively from the perspective of social responsibility.Based on Stakeholder Theory and Principal-Agent Theory,eight dimensions including shareholders,creditors,employees,consumers,suppliers,governments,communities and environment are determined from the stakeholder network of Z enterprise.A total of 13 secondary indicators are selected to construct the financial performance evaluation system.Secondly,collect financial data of Z enterprise in 2010-2018 and use entropy method to empower each index objectively.We get the conclusion that Z enterprise has a large proportion of social responsibility to shareholders,employees and communities.Then,based on the Gray Theory,the weighted financial performance evaluation system of Z enterprise is comprehensively evaluated by using the gray relational analysis method.The following conclusions are obtained through the analysis of evaluation:first,the overall financial performance of Z enterprise is the best in 2018,the second in 2010,and the worst in 2011.But after 2011,the financial performance score has risen for four consecutive years,which shows that Z enterprise is constantly improving the implementation of social responsibility.Second,social responsibility performance scores of Z enterprise for employees and communities are relatively low in 2016-2018,and other six dimensions perform well.It reflects that Z enterprise need to pay attention to the well-being of employees’ work and put community construction and public welfare undertakings into practice.Finally,from the perspective of social responsibility,this paper puts forward four countermeasures to improve the business performance of Z enterprise,including enhancing staff strength,engaging in public welfare actively,optimizing the environmental protection management mechanism and maintaining the stakeholder relationship network correctly.It is hoped that it will be helpful to the construction and development of enterprises.