Carbon Emission Reduction And Pricing Strategies In The Dual Channel Supply Chain Under The Cap-and-trade Regulation

Recently,global carbon dioxide emissions have been gradually increasing,which has become a hot issue of high concern to the international community.Carbon cap and trading policies have been widely used as a more effective policy to control carbon emissions growth;on the other hand,in the face of increasingly serious environmental problems,consumers’ awareness of environmental protection has gradually formed,showing obvious preference for low-carbon consumption.Under the influence of the external environment such as the government and consumers,the enterprises roll out low-carbon products through innovative production technologies.The upgrading of products is inevitably accompanied by the emergence of recycling and disposal problems of waste products.The government has put forward relevant recycling policies for these waste products,and has received positive responses from consumers.In addition,the rapid development of e-commerce has driven the transformation of consumer consumption patterns.Both manufacturers and retailers have opened online channels to seek a broader market.It can be seen that under the external policies of carbon trading and recycling of used products,it is an urgent problem for all enterprises to realize low-carbon operation of dual-channel supply chain.Therefore,under the cap-and-trade policy,this paper takes manufacturers’two-channel supply chain and retailers’ two-channel supply chain as the research object,and investigates supply chain members’ pricing and carbon emission reduction strategies with or with out recycling policy.The core content consists of two parts.In the first part,we establish a game model of manufacturer’s two-level low-carbon supply chain under the cap-and-trade policy,considering two situations of no recycling policy and recycling policy,to study pricing and carbon emission reduction strategies of supply chain members.The second part,on the basis of the above research,we further consider the situation of retailer’s dual channel.The first part shows:in the manufacturer’s dual-channel low-carbon supply chain,(1)In both cases where there is a recycling policy and no recovery policy,the manufacturer’s emission reduction effort level and manufacturer’s profit are positively correlated with the unit carbon quota.(2)In both cases where there is a recycling policy and no recovery policy,the higher the degree of consumer’s low-carbon preference,the higher the manufacturer’s emission reduction efforts,and the higher the manufacturer’s profit.The higher consumer acceptance of direct marketing channel,the larger the manufacturer’s profit and the smaller the retailer’s profit.(3)Compared with non-recycling policy,the manufacturer have higher emission reduction efforts,direct channel demand and manufacturers’ profits under recycling policy.Besides,the traditional channel demand and the retailer’s profit in the case of with recycling policy is equal to the case of without recycling policy.The second part shows:in the retailer’s dual-channel low-carbon supply chain,(1)In both cases where there is a recycling policy and no recovery policy,the manufacturer’s emission reduction effort level,manufacturer’s and retailer’s profits are positively correlated with the unit carbon quota.(2)In both cases where there is a recovery policy and no recovery policy,the higher the degree of consumer’s low-carbon preference,the higher the manufacturer’s emission reduction efforts,the higher the manufacturer’s and retailer’s profit.The higher consumer acceptance of online channel,the larger the manufacturer’s profit and the smaller the retailer’s profit.(3)Compared with non-recycling policy,the manufacturer have higher emission reduction efforts,online channel demand,and profits,the retailer have smaller profits under recycling policy.