Research And Practice Of Fun Children’s Clothing Design Based On Cultural IP Perspective

The report of the 19th National Congress of the Communist Party of China not only clarified the basic positioning of cultural construction in the new era of socialism with Chinese characteristics,but also put forward the new goal of "deep digging the contemporary value of traditional Chinese culture".The inheritance and development of traditional Chinese culture has been the focus of the country and society.attention.Cultural consumption has entered a stage of high-quality development in today’s society,and the rapid rise of the cultural IP industry.The mutual penetration,integration and collaboration of cultural products have built a pan-entertainment ecosystem.With the official implementation of the “two-child”policy,my country’s children’s clothing market has developed rapidly and competition is fierce.Similar styles and empty cultures cannot support the development of the children’s clothing market.If you want to occupy a place in this raging market,Must achieve its own uniqueness and irreplaceability.Emotional consumption is the current state of most consumers.Interesting design can interact with consumers on a spiritual level and guide children to grow up happily.It has become a common technique in children’s clothing design.The research of this subject is intended to explore the path and method of inheriting and carrying forward Chinese traditional culture,and cultivate children’s perceptual understanding of traditional culture;taking Monkey King’s IP combined with Hanfu culture as an example,injecting traditional cultural connotation into children’s clothing,combined with the background of the current era and Aesthetic characteristics,exploring interesting children’s clothing in line with modern children’s lifestyle,in order to provide certain ideas and references for children’s clothing designers and scholars in related fields.This article intends to use literature reading method,empirical research method,questionnaire survey method,analysis and comparison method to complete the research on this topic.First,through collecting and sorting out a large number of documents and books,a more detailed theoretical explanation is carried out around the three aspects of cultural IP,fun,and children’s clothing design;then,the analysis and research on the case of cultural IP in different fields;then,the questionnaire Cognitive research is conducted on children aged 3-6years old,7-11 years old,and 12-15 years old,and the data obtained are analyzed by a combination of SPSS and Excel tables.Perform statistics and analysis;finally,collect and sort out the different images of Monkey King IP,take Monkey King IP combined with Hanfu culture as an example,launch interesting children’s clothing design practice for children aged7 to 11,and summarize the design methods.Based on the above research process,the author draws the following conclusions:(1)When shaping cultural IP products,first locate the target audience group of the product service,and then fully understand the psychological needs of the target group through multiple channels,and finally carry out relevant professional design on this basis.At the same time,the use of technology,cartoonized expressions and cross-border cooperation thinking models are worthy of our exploration and reference.(2)Children of different ages have their own cognitions of graphics,colors,craftsmanship and fun.Generally speaking,the mellow,full,rich and colorful,and close to nature have always been favored by children and middle-aged children.Children and middle-aged children have different perceptions of fun;(3)Renaissance of traditional culture is not to re-enable the cultural system of a certain historical period intact,but to carry out science with an active and open mind and a sense of innovation.Reasonable inheritance should be combined with the background of the times and aesthetic characteristics to design children’s clothing that conforms to the modern lifestyle.Finally,I hope that the author’s research and practice on this topic can provide certain design ideas and practical references for scholars in related fields and children’s clothing designers.