Research On Competitive Strategy Of Tianwei Chemical Co.,Ltd

Chemical industry has always been one of the important pillar industries in China.At present,the drastic changes of economic situation at home and abroad,coupled with the adjustment of industrial policies,make the environment of the whole chemical industry increasingly complex.In recent years,China’s chemical industry is facing the problem of seeking new growth points due to the bottleneck of environmental protection and the transformation and upgrading of traditional industries.In a complex competitive environment,a reasonable determination of a company’s competitive strategy is of great practical value to the company’s stable and healthy development.This article will take Tianwei Chemical Co.,Ltd.as an example to analyze the company’s development profile,macro environment,competitive environment and micro environment,so as to determine the company’s competitive strategy and provide beneficial benefits for the development of the same type of enterprise.Learn from.Tianwei Chemical by using PEST and the five-force competition model,and proposes that Tianwei Chemical faces huge development opportunities in the domestic market,weakened competition in the same industry,pushed up industry barriers,and local government support.Threats such as brain drain and economic uncertainty.Based on the SWOT matrix analysis of the company’s internal environment,it is proposed that the company’s advantage lies in the accumulation of talents and regions,and also includes a high-quality customer base.However,the internal defects of Tianwei Chemical are that the management level has not been improved,and the hidden safety risks are greater.Based on the SWOT analysis model,determine the four competitive strategies of Tianwei Chemical,and Choose centralized differentiation strategy through quantitative planning matrix.The full text concludes: Tianwei Chemical Company has certain advantages in technology research and development and core products.The company can effectively control costs and occupy a certain market share.However,the company lacks in direct sales channels and its brand awareness is not high.Based on the company’s actual situation,it should adopt a differentiated competition strategy,adhere to basic strategies such as technological innovation and expansion of large-scale production,building the company’s product direct sales channel,and promoting product production diversification,so as to promote Tianwei Chemical to be able to compete with the current policy system and competition.Maintain a differentiated advantage in the environment.