Media Attention,R&D Investment And Environmental Performance

In recent years,environmental issues have attracted much attention.The impact of corporate R&D investment on environmental performance is also a hot topic of concern to stakeholders.Media is also paying more and more attention to tracking,investigating and reporting corporate environmental incidents.With the development of China’s economy,environmental problems have attracted great attention.Heavy polluting enterprises are the first to receive attention.It is necessary to continuously increase R&D investment,improve resource utilization rate and improve environmental performance.While the company is increasing R&D investment for environmental governance,media reports will also participate in it,reporting on the company’s environmental governance measures and effects,exposing the company to the public’s sight,and having a certain impact on the company’s behavior.Therefore,the main questions studied in this article are: 1.Whether the company’s R&D investment will affect the company’s environmental performance,and how it affects the company’s environmental performance;2.What impact media attention will have on environmental performance;3.Media attention is on R&D investment and the environment whether there is a moderating effect between performance.This paper is based on the listed companies of A stocks heavy pollution industries in China,and takes the data from 2012 to 2019 as the research samples.First,summarize the domestic and foreign literature on media attention,R&D investment and environmental performance;Secondly,define the concepts of media attention,R&D investment and environmental performance,and introduce the six theories based on this article;Third,according to the theory and the relationship between the three puts forward the hypothesis of this article and builds the relevant model based on the hypothesis;Finally,conducts research and analysis based on the selected sample,and uses SPSS 23 and Stata 16.0 to perform multiple linear regression on the sample data and the relationship between the three.Analyze and test the robustness of the empirical results.Through the research and analysis of the paper,the following conclusions are drawn:First,First,R&D investment and environmental performance are significantly positively correlated,that is,corporate environmental performance will improve with the increase in R&D investment;second,media attention and environmental performance are significantly positively correlated,that is,media attention Improvement can promote the improvement of environmental performance;third,media attention can positively regulate the relationship between R&D investment and environmental performance.Based on the research content and research results,this article puts forward suggestions: First,it is recommended that the media pay attention to the environmental conditions of the enterprise in order to regulate the environmental behavior of the enterprise.Second,encourage enterprises to carry out R&D and innovation activities actively and increase R&D investment.Third,it is necessary to strengthen the environmental protection awareness of employees and strengthen environmental protection exchanges between industries.