The Research On International Marketing Strategy Of Sandmonk Company

In the 21st century,the world’s environmental problems have being facing greater challenges;especially water pollution is becoming more and more serious.Industrial wastewater has been increased and domestic water quality deteriorated.All the countries are doing their utmost to solve the problem of water pollution.As the most advanced water treatment technology,Reverse Osmosis is getting more popular and widely used.China’s reverse osmosis membrane industry started a little late.Gradually learned a lot of technology and management experience from international advanced companies,after accumulating considerable technology and experience in the domestic market,Chinese RO companies are constantly exploring and expanding the international market.The research object selected in this article,Changsha Sandmonk Environmental Technology Co.,Ltd.（here refers as SANDMONK）,is a small company specializing in reverse osmosis membrane products.Till now it has not been involved in the domestic market.The products are mainly exported overseas,but the international market share is still very low.The promotion channels are also facing many problems.After investigating and analyzing the reverse osmosis membrane industry domestic and abroad,studying the international marketing theory,using PEST and Five-Force model to analyze the internal and external environment of reverse osmosis membrane companies,it summarized the specific problems of SANDMONK.To use STP tools to make market segmentation,selection and positioning,and then choose different market entry modes.At the same time,it learned from the international marketing experience of domestic and foreign small and medium-sized enterprises（SMEs）,and combined the characteristics of the reverse osmosis membrane industry and the company’s own situation to formulate the international market 4Ps Marketing mix strategy.In order to achieve SANDMONK’s international marketing objectives and goals,it is necessary to use safeguard measures such as personnel training,marketing management,risk control and information system,etc.In this article,it is discussed how SMEs develop international marketing and make a little contribution to the development of China’s membrane industry.SANDMONK is facing both opportunities and threats in the international market of reverse osmosis membranes field.In 2020,COVID-19 epidemic has stagnated the world economy and made it extremely difficult to develop overseas business,which disrupted the pace of SANDMONK’s expansion in the international market.How to face and overcome the difficulties caused by the pandemic and gain a place in the international market of reverse osmosis membranes is a problem for small and medium-sized enterprises like SANDMONK need to think over and solve.