| The rapid growth of waste production in China has brought great pressure to the sustainable development of cities and the healthy life of residents.Waste classification is the premise of fine management of municipal solid waste,and it is an important way to reduce,recycle waste and make waste harmless.However,the slow progress of garbage classification policy,insufficient public participation and poor classification effect are the practical problems commonly existing in the implementation process of garbage classification at present.Publicity and education is an effective method to popularize the public garbage classification knowledge and improve the classification accuracy.However,the existing publicity and education researches seldom pay attention to the intervention methods of garbage classification,especially the researches on the influence mechanism of public garbage classification behavior still lack of systematic analysis.Therefore,it is of great significance to explore the bottleneck problems restricting garbage classification behavior and reveal the influencing mechanism of public garbage classification behavior for the fine management of garbage and the scientific formulation and effective implementation of garbage classification policies.Taking college students and community residents as the research object,the paper designs a questionnaire about the behavioral intention and practice of waste classification of different groups which’s data compilation combines online and offline forms,for different interest groups garbage classification,necessity,processing methods,influencing factors and to obtain knowledge and the ways they sort the garbage garbage classification knowledge water has carried on the systematic analysis,The key factors influencing the public’s willingness and behavior of garbage classification are clarified.Design the learning style,a variety of classification process such as heuristic,interactive form of intervention,on the basis of using event related potential technology to carry out the different groups of garbage classification process eeg experiment research,record the participants in the junk category judgment corresponding brain activity data,explore the behavior main body under different means of intervention in the behavior influence mechanism in the process of garbage classification.The main conclusions of this paper are as follows:(1)College students and residents have a strong awareness of garbage classification,but their classification behavior has different degrees of deviation,the lack of knowledge is the key factor causing this deviation;(2)The publicity and education intensity is positively correlated with the learning degree of public knowledge and the accuracy of discrimination.That is to say,when the publicity and education intensity increases,the awareness rate of garbage classification knowledge increases,and the accuracy of garbage classification also increases;(3)The learning effect of the two groups was significantly different under different knowledge learning styles.The intervention effect of "self-learning" of residents was significantly lower than that of "inspiration group" and "interaction group",while college students was not different;(4)The implementation of intervention can significantly improve the accuracy and reduce response time.There are significant differences between different intervention forms and the level of group knowledge mastery.The accuracy of the intervention group is significantly higher than that of the control group,and the "interactive group " has the highest accuracy;(5)Different intervention methods have different effects on different groups.Under the interactive intervention method,the classification accuracy of residents is lower than that of college students on the whole,and the accuracy of students increases first and then decreases,while that of residents increases gradually.Under the intervention of "self-learning",the classification accuracy of residents was significantly lower;(6)P300 and LPP components were caused in the process of garbage category judgment,and there were differences in the peak value and incubation period under different intervention forms.The peak value of P300 caused by the "interaction group" was the largest,and the incubation period was the smallest.LPP of the “interactive group” of college students fluctuated the most,and college students were more inclined to study in the form of learning through entertainment.The amplitude of LPP in the residents “inspired group” was the largest,followed by the "interactive group",and the "self-learning" group was the smallest.Residents’ acquisition of garbage classification knowledge needed external guidance. |