Research On Influence Factors Of Financing Performance For The Environmental Friendly Maker Program Based On The Theory Of ELM

In China’s economic development process,the issues of initial corporate fundraising have received attention.At the same time,the mass efforts to promote commercial development,and crowdfunding is a new funding method.Crowdfunding is the centralized fund,capabilities,and channels,providing the necessary funds assistance for a SME or individual event.At the same time as crowdfunding,the network crowdfunding platform for the platform service enterprise is also gaining water,providing opportunities to link fundraising parties with the public.As the new show in the field of Internet finance,crowdfunding provides turning to solve the problem of financing of SMEs,but it is clear that it has been starting with its outstanding contribution.The current industry has significant differences in research on the influencing factors of crowdfunding,and for environmental protection The research factors affecting the performance of public funding in the Posted guest project are lacking,lack of effective guidance for practical applications.This paper is based on the study of domestic and foreign literature,based on signal delivery theory,the theory of flock theory and ELM theory,combined with the specific situation of the country’s mass participation in rewarding crowdfunding and environmental protection project,from Central Route and Edge Route Two lines construct the theoretical model framework of "The Factors of Environmental Protection Class Bundry Projects" Theory Model Framework and proposes.By analyzing the data and text indicators of the ended and successful environmental protection category project in Jingdong,the project’s basic security certificate,project continuity certificate,project progress report,crowdfunding registration,project return The number of grades,financing successful experience,is a professional environmental protection class,the project progresses,the project is attracted,video visualization information as interpretation variables,with total financing as the interpretable variable,At the same time,the financing target amount and the project time length as the control variable.Next,this paper collects data of 351 "Jingdong Zhongfang" has ended a successful environmentally friendly category project,using SPSS 21.0data processing software to gradually return to sample data,and empirically analyzed this study,verification hypothesis and exploring the potential causes of different impacts.The study found that video visualization information,basic security certificate,project return file number,financing success experience,is a professional environmental protection class,project progress update,and the project has received significant positive impact on project financing performance.In addition,the empirical results are robive through the method of sub-sample verification,and the models obtained in this paper are stable and effective.Finally,the end of the article based on the conclusions of empirical research,the three parties of the financing subject,crowdfunding financing platform,and regulatory authorities of the crowdfunding of environmental maker projects made some useful reference suggestions.