Research On Development Strategy Of XD Company

The Enterprise Strategy is the development direction of the enterprise as same as the concentrated target of its activities.As the guideline of the Enterprise,the development strategy is not only a kind of planning and design for the future development,but also a clear direction for the development ideas and management of business.An enterprise cannot be separated from a clear development strategy.As an important part of the market economy,the proportion of small and medium-sized enterprises is gradually increasing in the national economy.In order to realize their healthy,stable and sustainable development,it is not only necessary to enhance the awareness of strategic management,formulate scientific strategic decisions,but also to pay attention to the implementation of strategies.This paper takes XD company as the research object and makes a deeply research on its development strategy.First of all,it elaborates the background and significance of the study,as well as the relevant research ideas and methods in the introduction section.The theoretical framework of strategic management was established by reading the relevant theoretical literature and studying the process of strategic management and the main analytical methods.Secondly,in order to identify its core competitiveness,it analyzes not only the XD company micro-environment and industry environment by using PEST analysis and Porter’s five forces but also the internal resources and capabilities.Select the most appropriate development strategy by analyzing XD Company’s external opportunities and threats and internal advantages and disadvantages with SWOT analysis method and comparing the advantages and disadvantages of SO,ST,WO and WT.Thirdly,strategic planning and implementation strategy analysis is further refined to ensure development strategy to carry out effectively Finally,it makes further analysis of safeguard measures in order to remote the smooth of XD Company’s development strategy.Through the study of XD company’s development strategy,it is beneficial for XD company to find its own advantages and disadvantages,grasp the changes in the external environment,set up the competitive advantage positively and Seize market opportunities in the fierce market competition with both opportunities and risks,providing the sustainable force for the company.In this paper,it formulated an appropriate development strategy following the present development status of the company.it also explained the cooperative relation between the implementation of the development strategy of XD Company and resources.It would provide useful reference for the development of XD Company and other small and medium-sized enterprises.