Research On The Visual Semiotics Of Tangshan Shadow And Its Application To Culture And Creative Design

With the continuous development of cultural industry,the research on semiotics is getting deeper.At present,a large number of ideas based on traditional cultural elements,from the Palace Museum to the beauty of " Miao impression",from the connotation of " Wu Dao " series design of Li Ning,the "Chinese Festival" series of traditional culture,and shows the value and power of traditional cultural symbols.All these,not only carry forward our country’s brilliant national culture,but also It also shows the deep sense of Chinese confidence in culture in the new era.Shadow puppets,also known as "shadow plays",are set by light as a background and shone on the skin to complete a series of performances.As a form of folk drama,shadow play has been inherited in many parts of China,among which it is still spread in Shaanxi,Hebei and Shanxi provinces.At present,in the inheritance of shadow play art,the shadow play in Tangshan,Hebei province has a wide influence and has a long history.From the perspective of semiotics,the shadow play art in Tangshan area is unique.Its shadow play elements have a strong recreation ability,and they also contain the cultural and spiritual connotation accumulated for thousands of years.Tangshan shadow puppets can be seen in their creation The sample design is exquisite and generous,with various patterns and forms and beautiful meaning,showing its rich artistic characteristics.Accordingly,the structure of Tangshan shadow play elements is analyzed from the perspective of semiology,analyzed and extracted elements,which helps to provide creative materials and ideas for the development of contemporary creative products.Based on the theory of semiotics,this thesis deeply studies the design and application of cultural creative products of Tangshan shadow play elements.Tangshan elements and cultural shadow play design from the following five parts.The first part expounds the research background and purpose of the topic,summarizes the current research situation at home and abroad,summarizes the research content and methods,and also expounds the innovation points.The second part expounds the relevant concepts and theories of the thesis,including discussing the concept of Tangshan shadow play,tracing the origin of Tangshan shadow play,and summarizing the development of Tangshan shadow play.This thesis mainly analyzes the artistic characteristics and value connotation of Tangshan shadow play.In the aspect of cultural and creative design,the concept and design principles are expounded,and the theory of semiotics is also combed.The third part uses the theory of semiotics,focuses on interpreting the elements of Tangshan shadow play,from the perspective of language structure,semantic and pragmatic special analysis.The fourth part explores the redesign of Tangshan shadow play elements from the perspective of semitics,and analyzes the feasibility of the application of Tangshan shadow play elements and the application method of Tangshan shadow play elements in cultural and creative design.The fifth part explores the possibility of the application of Tangshan shadow play elements in cultural and creative products.The sixth part presents the conclusions and prospects.Finally,it is hoped that the research in this thesis can not only bring new development direction to Tangshan’s cultural and creative products,but also provide new ideas for the cultural and creative design in other cities.