Research On The Dissemination Of Traditional Chinese Medicine Culture In Anguo From The Perspective Of Memetics

Anguo,Hebei Province,with the title of "Millennium medicine capital",is the largest distribution center of Chinese herbal medicine in China.It was named as "the hometown of Chinese herbal medicine" by the State Council.Since the Song Dynasty,Chinese herbal medicine trade began,and enjoys the reputation of "herbal medicine comes to Anguo,and medicine begins to smell when it comes to Anguo".This paper selects Anguo traditional Chinese medicine culture as the research subject.From the perspective of memetics,this paper analyzes the connotation,communication path and current situation of Anguo traditional Chinese medicine culture meme,and points out the existing problems and communication strategies in the communication of Anguo traditional Chinese medicine culture meme.This paper thinks that the cultural memes of traditional Chinese medicine in Anguo can be divided into three parts: 1.Pitong,the king of medicine in Anguo,and people’s belief in the king of medicine directly promoted the development of Anguo’s medicine market and the emergence of traditional Chinese medicine culture,forming a complete folk ceremony of sacrificing the king of medicine;2.Anguo pharmaceutical market adheres to the trade culture of "benevolence,righteousness,water and sweetness" with integrity as the core,and constantly extends the trade industry chain of traditional Chinese medicine,forming a complete upstream and downstream industry chain of cultivation,processing and trade of traditional Chinese medicine.The processing skills of traditional Chinese medicine are exquisite,with "eight Qi medicines" and "four wonders of Qizhou" as the outstanding representatives.3 De’an country has become a place for the exchange of medicinal food in China,bringing together the characteristics of medicinal food in all parts of the country,forming a medicinal food culture of "medicinal food has the same origin".The complete transmission path of TCM memes in Anguo includes the participation of host,carrier and cultural environment.The host is the survivor of meme,including the non-organization personnel(drug dealers,drug customers and the public)and the organization personnel(personnel engaged in the cultural cause of traditional Chinese medicine in Anguo).The transport carrier is all the media that can carry meme,including language,action,books and other cultural products(such as local chronicles and inscriptions)and the activities of spreading the meme of traditional Chinese medicine culture in Anguo(Yao Wang Ji)Sacrificial ceremony and drug market trading activities).Memes are transmitted through hosts and carriers.Influenced by the cultural environment,memes will be selected,mutated and retained,which makes the memes of traditional Chinese medicine culture in Anguo develop innovatively.In the co-existence of traditional Chinese medicine and Western medicine,the cultural memes of Anguo traditional Chinese medicine also have the problems of weak communication power and over commercialization,so we should make efforts in the future.To spread the cultural memes of traditional Chinese medicine in Anguo,we should first inherit the cultural memes of traditional Chinese medicine in Anguo.We need to improve the relevant system guarantee,carry out the publicity activities of cultural memes of traditional Chinese medicine in Anguo,spread the cultural memes of traditional Chinese medicine in Anguo,improve the communication power by meeting people’s needs,enrich the communication forms with the help of new media technology,and finally realize the common prosperity and development of cultural memes and economy of traditional Chinese medicine in Anguo.