Analysis Of Patients’ Satisfaction In K Hospital And Research On Improvement Strategy

In recent years,the national health and Health Commission has made full efforts to promote the construction of Health China,issued and implemented the outline of "Health China 2030" plan,gradually strengthen the management and control of the service brand and quality of the hospital,improve the patient’s treatment environment,and pay attention to the patient’s treatment experience.At the same time,residents in the process of medical treatment,in addition to the attention of medical technology,the service level,hospital environment,cultural construction and other connotation of the demand is also higher and higher.This makes the hospital institutions need to investigate the satisfaction of patients to ensure patients get a good experience in the hospital.In this paper,K hospital as the research object,through literature review,based on the classic customer satisfaction theory and related model research,this paper constructs the satisfaction evaluation system and sets up the matching index.Using Likert 5-point scale method,and descriptive analysis and regression equation analysis were carried out on demographic characteristics and related variables of patient satisfaction,study the influencing factors of patient satisfaction in the hospital.The results showed that the patients were satisfied with the overall evaluation of the hospital,and the dissatisfaction mainly focused on the medical environment,hardware conditions,process design and so on.After constructing the satisfaction model,it is found that the cleaning work and the overall reputation of the hospital have a significant impact on the overall satisfaction.Based on the survey results,this study suggests that the hospital should actively improve the infrastructure construction,improve the overall environment of the hospital,strengthen the construction of humanistic hospital,promote patient satisfaction,and reshape the image of the hospital.At the same time,based on this study,it provides theoretical basis and practical experience for medical institutions to improve patients’ experience and improve human service.