Research On Profit Model Of Ping An Hao Yi Sheng Under The New Business Form Of "Internet + Medical Care"

National economic growth to quality development,the rise of economic development in the revitalization of highway,people’s living standards improve,but speed up the pace of work,life pressure also increased gradually,cause a variety of chronic health problems tend to be younger groups.Similarly,the progress of medical science has extended people’s average life expectancy,but the problem of aging population has become increasingly prominent,and people have put forward higher requirements for medical services.Digital economy under the Internet rapid development and extensive application,medical field gave birth to a new development model of "Internet + medicine",but on the analysis of the profit pattern of the new economy has yet to build effective evaluation system,this is the most need to solve the current problem.Based on the profit pattern of " Ping An Hao Yi Sheng " as a specific research object,explore the profit pattern of Internet medical industry and set up evaluation model to evaluate analysis.Firstly,the basic knowledge of profit model is sorted out,the background of profit model and the research status at home and abroad are sorted out,and the theories related to its direction are introduced.Then combined with the specific case of " Ping An Hao Yi Sheng ",according to the five elements of profit model analysis,sorting and analyzing the financial data of the Internet medical industry for horizontal comparison,using the analytic hierarchy method and fuzzy comprehensive evaluation method to systematically explore the problems in the company’s profit model and analyze the causes,it can be seen that "Ping An Good Doctor" currently has a narrow range of customers.The gross profit margin of the main business has declined,the phenomenon of serious homogenization of business types,and the stickiness of customers is insufficient.In view of the above situation,put forward specific measures to solve the problem,including: expand new user groups;Broaden the channels of enterprise purchase and sale;Develop core business;We will improve online and offline omni-channel services.As a representative unicorn in the "Internet + medical" industry," Ping An Hao Yi Sheng" has common problems,which can be used for reference in optimizing the profit model of the "Internet + medical" industry in China.