Research On The Profit Model Of Internet Medical Enterprises ——Take The Ali Health As A Case

In 2020,the sudden outbreak of the new crown epidemic has triggered a global crisis.In this year,people’s awareness of virus prevention has gradually increased,and medical and health behaviors have changed day by day.The concept of medical care,disease prevention,and healthy life for all mankind has been deeper understanding.Internet medical enterprises have developed rapidly under the background of the epidemic,and more and more Internet medical enterprises have emerged as the times require.However,most companies are in the early stage of development and have not yet found a profit model that suits them.Therefore,most companies are currently in a state of loss.Therefore,finding a profit model that suits them is crucial to the development of the company.It is of great significance to guide enterprises to optimize and adjust their own profit model by studying the profit model of Internet medical enterprises to achieve corporate profitability.The article focuses on the research on the profit model of the enterprise.This article analyzes the current situation,business model,and five elements of the profit model of the Internet medical industry,and provides ideas and solutions for how to optimize the profit model for enterprises.Through the research and analysis of specific cases,the article analyzes the profit points,profit objects,profit sources,profit leverage and profit barriers of the corporate profit model,which provides a reference for other Internet medical companies to optimize their profit models.The article takes the profit model of Ali Health as the research object,adopts the methods of literature research,financial index analysis and case analysis,and combines the development history and business structure of the company to classify the profit model of Ali Health.Health has analyzed,summed up the stakeholders and profit links of the enterprise,and formed a complete value chain framework.Through the analysis of Alibaba Health’s four-year financial indicators,it is concluded that Alibaba Health has fast recovery of funds and strong asset realization ability.The company is in a stage of vigorous development and will achieve profitability in 2021.The profitability is relatively strong in the industry.However,the analysis found that Ali Health’s profit model has problems such as a single source of profit,low user stickiness,poor profit leverage,and lack of core competitiveness,and put forward relevant suggestions for the existing problems.my country’s Internet medical companies should build barriers to the medical value chain,revitalize online and offline resources,and expand scale effects,not only limited to online consultation and pharmaceutical e-commerce business,but also committed to building an effective closed loop of medicine,medicine and insurance.The research results show that the innovation of profit model is very important to the development of enterprises,and it is hoped that this paper can provide reference for other enterprises in the early stage of development in the optimization of profit model.