Study On The Evaluation Of The Potential Of Intangible Cultural Heritage Reproduction In The Tourism Development

Intangible cultural heritage is the crystallization of the wisdom of the Chinese nation and civilization,which embodies the ideology,creativity,viability of the generations of Chinese nation and can arouse emotions,pride and strength of the whole nation.However,faced with the impact of modern society,there are some problems existed such as the replacement of traditional craftsmanship by production machines,the shortage of heritage inheritors,poor public awareness and conservation awareness.Based on this background,many of the intangible cultural heritage will be faced with the risk of loss,thus its protection and reproduction has become an inevitable choice.Practice has proved that the tourism development is one of the effective ways of intangible cultural heritage reproduction.Driven by the tourism industry,the intangible cultural heritage exhibits vitality and vigor,thus generating huge economic and social benefits.At present,the academic study of reproduction of intangible cultural heritage is limited to the qualitative analysis,and fewer researches are from the perspective of cultural reproduction.This paper based on the theory of reproduction,quantitatively studies the evaluation of the potential of intangible cultural heritage reproduction in tourism development,to provide guidance to reasonable suggestions for tourism development based on intangible cultural heritage resources.First,This study based on cultural reproduction theory and related literature on intangible cultural heritage tourism development,defines the concept of intangible cultural heritage reproduction in tourism development,reproduction process,content elements,builds intangible cultural heritage reproduction in tourism development theoretical evaluation model and establishes evaluation index system based on the theoretical model;secondly,AHP,expert advice and the analytic hierarchy process software yaahp0.5.3 have been employed to determine the index weight;then,three representative heritage project cases have been chosen from Tianjin intangible cultural heritages,they are Yang Liuqing planks new year paintings,Liuyuan Xiangyin dharma drum,Tianjin crosstalk,scored by experts,calculated for each of the intangible cultural heritage the comprehensive evaluation value for the potential of reproduction in tourism development;Finally,according to the analysis of the evaluation results,intangible cultural heritage reproduction proposals in tourism development are given.This thesis has made understanding in the following aspects and come to the conclusions:First,the definition of the concept of intangible cultural heritage reproduction in tourism development,namely in the tourism market environment,the intangible cultural heritage has been constantly updated,processed,created,shifted from cultural resources to cultural tourism goods to meet the modern tourists’ demand(goods can be both physical goods,such as souvenirs,or non-physical goods,such as martial arts,folk songs and folk festivals,etc.),to achieve economic and social benefits.Second,a three-level evaluation index system of intangible cultural heritage reproduction potential has been built,which includes natural resources of intangible cultural heritage reproduction,the environment field,actors constituted,outputs and benefits;and finally,the evaluation index system has been applied to specific heritage projects.On the basis of the results of the analysis,development proposals are put forward:the deepening of the productivity of the intangible cultural heritage tourism,optimizing the environment of the intangible cultural heritage tourism field and constructing the collaborative governance network of the intangible cultural heritage tourism field actors.