The Exploration Of The Realization Path Of Artwork Financialization

Art investment has become an important part of asset allocation in investment portfolio in Europe and America.In recent years,cultural needs in China are driven by economic development,which make Chinese artwork market the largest in the world.Art investment is being transferred from the professional collectors to the capital market.The trend of art investment is in urgent need of exploration.Art investment in China starts relatively late,and subjects to numerous limitations such as the complicated artwork category,the lack of standardization in the market,the imperfect artwork identity system,the immaturity of basic credit reporting system.Therefore,China can’t completely copy foreign mature artwork financial mode.She needs to find a way suitable to the development of Chinese conditions.Facing the huge market demands in the domestic artwork financialization,many enterprises actively participate in mode innovations and explorations of localization development.It took them more than 10 years to develop various models,such as funds,trust,the pledge financing,share,and so on.Although there are both success and failure,they accumulated valuable experience for the development of Chinese artwork financialization,and provided valuable references for the future development and innovation.This paper is based on the present development in artwork financialization market,and through literature researches analyzes the representative mature cases in foreign artwork financialization courses.With a combination of the domestic path model under exploration and experiment,this paper summarizes the characteristics,advantages and disadvantages of each model,providing references to later researches.At the same time,corresponding solutions are suggested to solve the common problems in the industry which are found in the process of case studies.Since the high added value of artworks and their great influence on value curve over time are in conflict with the nature of the standardized financial products,which is embodied in problems highlighted in the process of artwork evaluation and cashing,the author introduces the innovation in his own enterprise in the form of case analysis,analyzing the feasibility and promotional value of the model as an artwork financialization path.This paper uses the methods of literature research,industry observation,case study,survey and interview,trying to collect and explore the future trends to realize artwork financialization and the direction of innovation.