Research On Rural Tourism Development Based On Xiangxian Culture

In the report of the 19th National Congress of the Communist Party of China in 2017,the issue of "village revitalization" was raised,and the issue of rural development was elevated to a national strategy.In accordance with the general requirements of"prosperous industries,ecological livability,civilized civilization,effective governance,and affluent living",comprehensive rural development.However,when I was young,my hometown was always green mountains and rivers,ancient roads and bridges,mountains and mountains,and there were always strange things that old people could not talk about under the towering ancient trees,so that people would forget to return.Today,these scenes have become a nostalgic nostalgia for every wanderer.Xiangxian culture is an important part of nostalgic culture.Xiangxian’s culture is rich in connotation.It includes not only the ideology and spirit of the ancient and modern benevolent people in their hometown,but also their anecdotes,life sentiments,etc.,forming an important spiritual wealth in the countryside.At the same time,rural tourism,as a comprehensive and high-quality rural development model integrating rural cultural pursuit,rural life experience and rural environmental tourism,has become an effective development path for rural revitalization.To this end,the research and application of excellent Xiangxian culture to develop rural tourism is an important issue in the current exploration of rural revitalization.This article takes the topic of rural tourism development based on Xiangxian culture as the topic,and uses cultural ecology theory and landscape ecology theory as the theoretical basis for the study.It uses literature analysis,field investigation,SWOT analysis and empirical analysis.First,it systematically summarizes The general model of rural tourism development,combing out the main contents of rural tourism development are:the theme positioning of rural tourism development,the design of special architectural landscapes,the development of characteristic home stays,the development of rural characteristic industries and the design of experiential projects.Secondly,by analyzing the value and constituent elements of Xiangxian culture,combined with the cultural composition,it is proposed that Xiangxian culture is mainly composed of Xiangxian spirit,characteristic architectural landscape,life sentiment,anecdotes,and folk customs.By analyzing the relationship between Xiangxian culture and rural tourism development,a rural tourism development model based on Xiangxian culture was constructed.The content of the model includes:the theme positioning of rural tourism according to the cultural spirit of Xiangxian,the architectural landscape design according to the characteristic landscape left by Xiangxian,the construction of the characteristic landscape of Xiangxian,the design and development of the homestay project according to the lifestyle of Xiangxian,and the anecdotal deeds of Xiangxian The development of rural characteristic industries and the development of experiential projects in accordance with the rural customs and conventions.The article finally takes the tourism development of Ganhe Village,Xinzhou District,Wuhan City,Hubei Province as an example,and applies the rural tourism development model based on Xiangxian culture to the tourism development of Ganhe Village.According to the spirit and characteristics of Ganhe Village’s sage culture,the theme of Ganhe Village’s rural tourism is positioned as"Xiangxing Xingxiang,a new architectural dream";based on the characteristic architecture of Ganhe Village’s sage,the landscape design of tourism architecture;based on the life of Ganhe Village’s sage Development of home stay projects with sentiment;development of rural characteristic industries according to Ganhe Xiangxian ’s anecdotes;and design of experiential projects based on the rural customs formed by Ganhe Village engaged in the construction industry.Through the development of the above system,Ganhe Village will eventually be built into a rural tourism destination with strong township culture characteristics under the guidance of the spirit of "work hard to rejuvenate the countryside" to promote the revitalization of Ganhe Village.The research in this article can provide useful reference and enlightenment for the development and construction of rural tourism and the exploration of the path and model of rural revitalization.