Research On Creative Design Of WeChat Expression Package Based On Symbolic Interaction Theory

With the development of the Internet and instant messaging software,the We Chat embossing package has increasingly demonstrated its strong vitality as a non-verbal communication symbol in network communication.At present,scholars at home and abroad have studied semiotics,linguistics,communication,and design studies.However,there have been few studies on We Chat expression packages from the perspective of symbolic interaction theory.This article takes the We Chat expression package as the research object.It aims to use the symbolic interaction theory as the research perspective,through literature analysis,case analysis,investigation and research and other multi-dimensional methods to investigate and analyze the creative design and use of the We Chat expression package in an attempt to find the We Chat expression package.The creative strategy of creative design expands the research scope of symbolic interaction theory and provides theoretical reference and practical guidance for the creative design of We Chat expression packs.Firstly,this paper collects and collates the literature of symbolic interaction theory,combs the thoughts and viewpoints of the main representatives in the development of symbolic interaction theory,and puts forward four interactive indicators(symbolic,interactive,variability,symbolic)on this basis.).Secondly,the concept of the We Chat expression package was combed,a new definition was made,and a new classification method was proposed.Then the value and characteristics of the We Chat expression package were analyzed.Then we analyze the creative design status of the We Chat expression pack,explore the creative design of the We Chat expression package in terms of graphics,text,and color,and investigate the usage of the We Chat expression pack,from the user’s usage type,motivation,and use.Scenes and other aspects of theapplication of We Chat expression package in the process of interpersonal communication.Based on the previous theories and investigations,a creative strategy for the creative design of We Chat expression packs was proposed.The narrative function of the images was enhanced to make it easy to identify and facilitate the transmission.It was in keeping with the Eastern and Western cultures and respected minimalist design concepts;it caters to the psychology of the audience and developed new technologies.The space-time experience of different scenes seeks a sense of collective identity in expression packs;it purifies the communication environment and eases social anxiety.Finally,it is the creative description of the graduation design creation,and the system design practice is carried out from the aspects of theme design,character image design,copy design and production.