Preliminary Analysis Of Flat Design In New Media Animation

New media is a new exponential media.Compared with the four traditional media of newspaper,outdoor,radio and television,new media uses digital technology and network technology to provide information and entertainment services to users through Internet,broadband LAN,wireless communication network,satellite and other channels,as well as computer,mobile phone,digital TV and other terminals.New media animation includes game animation,graphic animation,mobile animation,GIF animation,etc.Because of short production cycle,low cost,small capacity,convenient communication and strong visual impact,"flat" design style works are the mainstream of new media animation.But on the one hand,the opponents of "flat" design think that this kind of design lacks rich visual level,conveys not rich feelings,is too abstract to appear cold and inhumane;on the other hand,with the rapid development of modern science and technology,can the "flat" design style continue to be the darling of new media animation design following the pace of technological innovation,and in what ways can it continue to increase How about the design competitiveness?In this paper,a large number of scientific research methods,such as system analysis,literature research and empirical induction,are used to collect,study and analyze the actual cases,work style classification and development history of new media animation.It is found that the proportion of works using Chinese elements in "flat" design style works is gradually increasing,and the visual effect is strong,and the audiences respond well.Starting from the concept and characteristics of new media,new media animation and "flat" design,referring to traditional Chinese paper-cut,shadow puppet,New Year picture and other design forms,this paper analyzes the modeling,color,action design and other elements of "flat" design in combination with the specialty.Based on the actual needs of new media commercial production and communication,this paper summarizes and discusses the new media animation SWTO for flat design style.Finally,taking the flat style practical work "flow" created by the author as the theoretical foothold of this paper,the "flat" design of Chinese style is practiced.Through the research and analysis of these theories,the actual operation and practice,the author believes that only by strengthening the integration of flat design and traditional Chinese culture,can we truly and effectively improve the visual identification and sustained vitality of flat design of new media animation,and at the same time,it is also the inheritance and development of great Chinese culture.