Research On Cultural Experience Of Dong Brocade Intangible Cultural Heritage And Installation Design

The intangible cultural heritage of Dong Brocade includes the tangible material carrier and the intangible ethnic cultural connotation,emotional connotation and spiritual value.It is the condensation of wisdom that is passed down from generation to generation in people’s production and life.It not only maintains the cultural identity of the ethnic group,but also maintains the cultural identity of all mankind.Cultural diversity.As well as urbanization,modernization and transformation,the relatively closed state between regions in the agricultural era has been broken,population flow and cultural exchanges have shown an unprecedented situation,new industrial production methods are scaled and highly efficient,and we are also facing handicrafts.Products are gradually being replaced by industrial products,and they are also facing the rupture of spiritual roots,the loss of ethnic identity,and the problems of superficiality,non-contextualization and one-way transmission in the process of cultural current intangible cultural heritage.The essence of non-hereditary lies in value transmission,transforming and presenting intangible value into tangible content that the audience can perceive,and satisfying personal needs through the shaping of cultural experience,and promoting the transmission or transformation of non-legacy value.Experience,as an inner feeling formed by human beings in the process of interacting with the external environment,is the basis of meaning construction and value perception,so it can shape specific experience structuring the specific experience through the design of action and objective objects,and providing material for subsequent cognitive activities.From a long-term perspective,culture can help the individual’s life goal to promote,so as to integrate with the individual’s life,life process,to obtain the power of inheritance.Therefore,the audience’s experience in the cultural communication event is of great significance to its inheritance and development.Individuals gain experience through interaction with objects,rather than the intangible content that is left behind,which also needs to be expressed by tangible carrier.The interactive,experiential and conceptual nature of the interactive installation makes it suitable for use as a medium for the expression and experience of non-relict ideas,thus completing the transformation from objective non-relic value to individual intrinsic value perception.This research is based on the dissemination and inheritance of intangible cultural heritage,and the needs of the audience itself,using interactive installations a s the medium,and based on experience design,cultural dissemination and interpretation theory,to clarify the design positioning,design elements and design process,through the analysis of contemporary cases of interactive installations in cultural communication events,summarizes the design strategies,and guides the subsequent practice of the design methods of intangible cultural experience-oriented interactive installations.Initiated the New Channel design and social innovation project to explore the innovative transformation and dissemination of Dong Brocade intangible cultural heritage in the contemporary technology and intermediary environment.Through the analysis of the needs of Dong Brocade intangible cultural heritage,cultural and creative public welfare brand building and local experience promotion of "precise poverty alleviation",as well as analysis of different spaces and target audiences,complete the scene-based "New born-Red Loom" interactive installation Cultural experience design,finally in Fashion Beijing,the 3rd China Design Exhibition and St.Etienne International Design Biennale created a diversified cultural experience for the audience.Through the design of the material and behavioral characteristics of the interactive installations,a diversified and deep cultural experience is created for the individual,so that this experience becomes a good memory in his life,and even the culture enters the entire life course and has an impact;at the same time,it enables the audience Form the rational and perceptual cognition of non-abandonment and raise their attention to non-abandonment.Eventually promote its inherent meaning evolution and value perception,and enhance the audience’s active protection awareness.