Research On Financing Methods Of New Film And Television Companies

At present,China’s film and television industry is booming,with rapid growth in box office revenue,number of people watching films,cinema construction,production level and film quality,and remarkable achievements.After years of concentrated outbreak,with the tightening of policies and strict control of supervision,the traditional film and television industry has also been in trouble in recent years,facing financing difficulties and slow development.Therefore,it is of practical significance to study how to choose the appropriate financing mode for the new film and television industry.This paper mainly discusses how to choose the appropriate financing way in the process of business development and financing in the new film and television industry through four aspects.(1)Theoretical basis and industry analysis.It mainly combs the film and television industry chain theory and enterprise financing theory,and analyzes the problems of new film and television industry financing mode.(2)Case introduction.This paper selects Ali Pictures as a typical new film and television company,which is characterized by Internet and unique development concept of film and television industry,introduces the basic situation of Ali Pictures,and analyzes the business situation in the development process of the company.(3)Case study.It mainly analyzes the financing methods and effects of each stage,the financial effects after financing,the comprehensive performance analysis after financing and the summary of the financing methods of Ali Pictures.(4)Conclusion and suggestion.Through literature research,case analysis and data comparison,this paper makes a general survey of Ali film’s business development process,analyzes its unique industrial integration business model,and studies a series of financing methods adopted in its development process to promote its growth,and draws the following conclusions:(1)the selection of listed financing by film and television companies in the initial stage has an obvious growth effect on business performance;(2)Film and television companies in the expansion and deepening period to choose the right merger and reorganization has a positive correlation with business performance;(3)film and television companies in the mature period to choose debt financing also has a significant role in improving business performance.According to the conclusion of the study,the following suggestions are put forward: first,choose the financing mode that conforms to its own characteristics;second,choose the financing mode in combination with the stage of enterprise development;third,cooperate with the use of multiple financing modes.