| Xinhua Daily is the only newspaper by the Communist Party of China legally published in Kuomintang Area during the Anti Japanese war.It takes consolidating and strengthening the Anti Japanese national united front as its mission,adheres to the principle of combining the party spirit with the people’s character,firmly holds its political position,is close to the people’s life,regards the dissemination of Marxism as an important political propaganda task,and in the complex political ecology and public opinion environment of the Kuomintang area To fight for the right of discourse in the field of ideology.Based on the historical background of the complex contradiction and fierce struggle of the Anti Japanese War,and on the basis of consulting and analyzing the historical materials of newspapers and periodicals,this paper studies the background,content,characteristics and effectiveness of the dissemination of Marxism by Xinhua daily in the Kuomintang area during the Anti Japanese War,and summarizes the dissemination of Marxism by Xinhua daily in the Kuomintang area during the war Historical experience provides practical enlightenment for the construction of today’s media party newspapers and the popularization of Marxism.This paper explores and studies the spread of Marxism by Xinhua daily from five aspects.The first part expounds the background of the spread of Marxism by Xinhua daily during the Anti Japanese war.It is believed that the Japanese imperialists launched the war of aggression against China,which made the national contradiction between China and Japan rise to the main contradiction in Chinese society.It has created conditions for the unity of the two parties,the formation of the Anti Japanese national united front and the spread of Marxism in the Kuomintang controlled areas.However,the ideological struggle in the Kuomintang controlled areas was still fierce at that time.In the complex environment,the Communist Party of China attached great importance to the dissemination of Marxism in the Kuomintang controlled areas.Xinhua Daily was an important position for the Communist Party of China to disseminate Marxism.The second part summarizes the ways and main contents of the dissemination of Marxism by Xinhua daily during the Anti Japanese war.It is believed that Xinhua Daily has spread the classical Marxist theory and the theoretical achievements of Sinicization of Marxism by introducing the classical Marxist writers on the anniversary,translating the classic articles ofMarxist works,setting up the column of reader’s mailbox to interact with readers,using advertisements to publicize Marxist books,and setting up various supplements and special periodicals according to readers’ needs Content.The third part discusses the characteristics of the spread of Marxism by Xinhua daily during the Anti Japanese war.In the aspect of content collection and editing,we should combine the special environment to spread Marxism through multiple channels;in the aspect of publication and distribution,we should overcome the difficulties and provide guarantee for the spread of Marxism;in the aspect of struggle strategy,we should be flexible and changeable,break through the blockade and create conditions for the spread of Marxism.The fourth part summarizes the achievements of the dissemination of Marxism by Xinhua daily during the period of Anti Japanese War,which are mainly reflected in:promoting the construction of Marxist public opinion position,consolidating and expanding the Anti Japanese national united front,promoting the in-depth development of Anti Japanese cultural movement in the area,and expanding the influence of the Communist Party of China in the area.The fifth part discusses the historical experience and Contemporary Enlightenment of the dissemination of Marxism by Xinhua daily during the Anti Japanese war.The author thinks that the main historical experiences are: adhering to the leadership of the Communist Party of China to ensure the successful development of Marxist propaganda;starting from the reality of the readers,adopting diversified forms of communication;flexibly using communication strategies according to the complex public opinion environment;striving for all forces at home and abroad to expand the united front of journalism.The Contemporary Enlightenment mainly includes: strengthening the party’s leadership over the party newspaper and the party media is the fundamental guarantee for the spread of Marxism;adhering to the mass line is an important way for the spread of Marxism to achieve results;adhering to the ideological position of Marxism is the ideological weapon for rational response to the contemporary social trend of thought;cultivating the talents of Marxism journalism is the promotion of Marxism in contemporary China An important condition for popularization.As the organ newspaper of the Communist Party of China,Xinhua daily not only plays an important role in the history of Chinese journalism,but also promotes the spread of Marxism during the Anti Japanese War,propagandizes the ideas,principles and policies of the Communist Party of China,plays a great role in uniting and mobilizing the masses,and plays an importantrole in consolidating and developing the Anti Japanese national united front and realizing the liberation of the independent people The contribution of oblivion. |