| In 2004,Professor Hu Zhifeng proposed the concept of "Realistic TV Drama" in his book,and then in 2005 was designated "Realistic Theme Creation Year".With the strong support of the country,the creation of realistic TV dramas has gained excellent policies and disseminated soil.Since then,realistic TV dramas have made great progress.From 2019 to 2019,thanks to the good opportunity of the 40 th anniversary of the reform and opening up and the 70 th anniversary of the founding of the People’s Republic of China,reality TV dramas have shown a strong return trend,appearing on the screen a lot.With the continuous development of the film and television drama industry,some quality TV dramas have become popular in recent years,including many TV drama works with realistic themes.At the moment of media integration,these plays not only get higher ratings on the TV side,but also get higher views on the corresponding video playback platform.At the same time,during the broadcast of the works,the relevant plots in the play are also in society.Has caused extensive discussion.So,what do these real-life popular dramas rely on for obtaining a wide range of communication and powerful communication effects? Therefore,it is necessary to study the communication mode of the popular dramas with realistic themes.This article takes media fusion as a research background,starting from the five elements of the current popular drama broadcast,analyzes from the perspective of the audience and combines the case-the TV series "All Is Well",analyzes its communication characteristics and combines the mode of communication with media fusion New changes,put forward a mode of communication suitable for the popular drama of the real theme,and according to the advantages and disadvantages of the popular drama of the real theme,put forward the development path of the popular drama of the real theme.First of all,the first chapter of the thesis respectively defines the related concepts of the popular dramas with realistic themes and sorts out their development process.Secondly,in the second chapter of the thesis,"real-life drama" is taken as the researchobject,and the analysis of the communication model is carried out.Using the literature analysis method,the characteristics and significance of the communication model,the main body of the communication,the content of the communication,the communication channel,the object of communication Explain the communication effect and other aspects.Thirdly,the third chapter of the thesis analyzes the case of "All Is Well".This part involves the selection basis of the case,the basic situation of the questionnaire,and the successful experience and shortcomings of the "All Is Well" from the five elements of communication.Finally,Chapter Four draws on the interactive communication mode and three development paths of the popular drama "multi-center fission" based on the previous analysis.Through the literature analysis method,the author concludes that under the background of media integration,the communication model has undergone new changes,the status of the audience has been enhanced,and the communication model has shown the characteristics of multi-subjectivity,fragmentation,mobility,interactivity,scene and personalization..The status quo of popular reality dramas are as follows: the national macro policy supports and the production organizations follow the same quality;The subject matter is varied but few high-quality productions;The way of broadcasting is carried out on satellite TV and the linkage between TV and network is normalized.The effect of overseas channels holding parties together to go out to sea is remarkable.The audience base is wide and the people with advanced education occupy the mainstream.In terms of effect,the micro specific effect is broadcast on multiple platforms with high audience attention,and the macro comprehensive effect promotes the sound development of the TV drama industry.The successful experience of the author’s analysis of the case "All Is Well" is: the combination of professional production units and powerful actors to add a good reputation to the TV series;the story content should be close to life,the character set should be representative,and the theme should be consistent with mainstream values;Network communication channels are combined with mass communication channels for promotion;the viewing psychology and viewing motivation meet the needs of the audience;so as to produce good communication effects in the industry and society.The shortcomings of "All Is Well" are: the plot does not match the original,and the ending is too hasty.In summary,the author finally proposes that the communication mode of the popular drama of the real theme is "multi-center fission" interactive communication mode,and its development path is: boutique creation,brand building with word-of-mouth;cut into social pain points and accurately grasp the needs of the audience;Combination of online media and traditional media,innovative interactive methods. |
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