Research On The Generation And Dissemination Of Hot Words In The Network Under The Perspective Of Youth Subculture (2010-2020)

The rich and concise form of hot words on the network and the open and inclusive content can reflect the psychological state of the young subculture groups and the degree of concern for social hot spots.This paper takes this as an entry point,mainly using resistance,style,collection and other Birmingham school youth subculture theory to analyze the relationship between network hot words and youth subculture.The number of hot words on the network is large and distributed,and this paper selects 133 of the annual network hot words published in interactive encyclopedia,national language resource monitoring and research center and other platform institutions from 2010-2020 as research objects to ensure the authority of the sample.This paper mainly uses text analysis and case analysis research methods to analyze the relationship between network hot words and the generation and dissemination of youth subculture.In addition to the introduction,this paper is divided into four chapters.The first chapter defines subculture,youth subculture and internet buzzwords.Through the analysis of homology with internet buzzwords,it is found that the connotation of hot words on the Internet is gradually rising from the unique language of youth to the language of the whole people because of the concern for society and rational expression.At the same time,it is found that the hot words of the network not only retain the characteristics of youth subculture resistance,marginality,criticism and so on,but also do not go to the marginalization.The second chapter selects hot word generation analysis of youth subculture network from personality to commonality sample.The use of style theory found that young netizens will network hot words through collage,isomorphism,expression practice and other forms of style formation for group identification and resistance to the social status quo.The third chapter mainly analyzes the dissemination of hot words in the network under the perspective of youth subculture.Through the analysis,it is found that different media have strong and weak influence on young netizens from creation to diffusion network hot words.By analyzing the communication characteristics of network hot words,such as the age,grass roots and convenience,it is found that their wide use lies in their fusion of strong life atmosphere and meeting the expression needs of young people’s grass roots.Combined with the theory of carnival,it is concluded that the hot words of the Network are widely disseminated because they satisfy the demands of young people seeking recognition,entertainment relief,carnival experience and so on.The fourth chapter mainly analyzes the positive and negative effects of network hot words on youth groups,discourse environment and so on in the process of dissemination,and puts forward the coping strategy from the two aspects of media control and youth literacy improvement,and finally analyzes the fate of network hot words in combination with the theory of compilation.In summary,this paper analyzes the generation and dissemination of hot words on the network from the aspects of youth subculture characteristics,youth subculture style,youth subculture appeal and youth subculture collection,and it can be found that the development of network hot words enriches the youth subculture form in language,and the analysis of network hot words should always be closely integrated with the youth subculture in the network environment.