| Ideology construction is about people’s minds work,an integral person’s thoughts and culture,the culture and ideology,more and more present cultural ideology and ideological culture characteristics,understand the impact of culture to the mainstream ideology and mainstream ideology in the cultural performance,they can better to carry on the ideological construction.And as the technology progress and economic development,culture also appears the characteristics of the network and marketization,network culture industry is to keep up with the new digital industrialization and industry trend of digital culture forms,various types of the new cultural forms,including music,network literature,network game,network broadcast,network video,and so on,these different types of cultural products is more and more into People’s Daily life.Therefore,the current ideological construction in China is closely related to the network cultural industry,and the ideological attributes of the network cultural industry inherently determine that it should follow the direction of the mainstream ideology in China and serve the socialist modernization construction with Chinese characteristics.For now,the network culture industry development of our country has obtained certain achievements,the industry has been expanding its market,drive the new entrepreneurial jobs,production and dissemination of a lot of excellent culture,these results will have a positive impact in the ideological construction of the country,promote the spread of mainstream ideology in our country,consolidate the material foundation of the construction of Chinese ideology.But as developing objective existence some questions,producers threshold low culture identity of mixed content is good and bad are intermingled,some vulgar culture and wrong ideas spread quietly,combined with network technology characteristics caused by the regulatory difficulties,are easy to hostile forces,these problems will have a negative impact on construction ideology in our country,has hit the mainstream ideology of dominance,increased the complexity of the ideological environment in our country.Network culture industry with a variety of industry type,strong communication ability,won the broad cultural consumers,bring more opportunities to the ideological construction,to expand the ideological construction of grass-roots power has created a new opportunity,to enrich the theory of our ideological building in the content,opens up a new position for the innovation way of the construction of Chinese ideology method provides a new way of thinking.At the same time,the ideological construction of our country is also facing greater challenges,the determination and ability of the leading force of ideological construction are facing tests,the conventional way of expression of mainstream ideological discourse needs to be transformed,and the traditional model of the classical method of ideological construction needs to be broken through.According to the analysis of the current situation of the influence of the network cultural industry on the ideological construction of our country,we should start from the party,the government and the network cultural industry,form the situation of the three parties to restrain the negative impact of the network cultural industry,and expand the positive impact of the network cultural industry.We should timely grasp the new opportunities brought by the network cultural industry,continue to expand the mass base of ideological construction,enrich the theoretical content of ideological construction,and innovate the communication channels of mainstream ideology.It is necessary to dare to deal with the challenges brought by the network cultural industry,effectively improve the leadership ability of the Party to the network cultural industry,take the initiative to change the conventional discourse expression mode of the mainstream ideology,and vigorously promote the classic methods of ideological construction to keep pace with The Times. |
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