Research On The Dissemination Of Handicraft Intangible Cultural Heritage

Handicraft intangible cultural heritage continues the cultural context of the Chinese nation with its unique form and connotation.It is of great significance and value to protect,inherit and develop handicraft intangible cultural heritage.The planning of handicraft industry and cultural revitalization have been launched in an all-round way,bringing vitality to its development.The continuous inheritance and development of culture cannot be separated from communication.In the era of the rapid development of media technology,how to adapt the handicraft intangible cultural heritage culture to the new media and new communication environment on the basis of traditional communication forms,and adjust the communication strategy with the change of people’s consumption habits is a worthy of consideration.The diversification of current communication channels,especially the rise of new media communication,provides new channels and methods for the dissemination of handicraft intangible cultural heritage.Paying attention to the opportunities and difficulties faced by the dissemination of handicrafts intangible cultural heritage,in the era of new media,it is increasingly important to seize the communication opportunities and seek strategies to break through the difficulties.Based on this,this study,based on the relevant theories of communication,takes the national handicraft intangible cultural heritage Dezhou black pottery as the research object,adopts the method of field research and in-depth interview,and collects a large number of relevant information in museums,cultural centers,black pottery enterprises,etc.Focus on the handicraft intangible cultural heritage in today’s media environment,using the traditional forms of communication and new media channels of communication,explore the handicraft Intangible Cultural Heritage Based on the characteristics of the new media era of communication,to get rid of the current communication dilemma,in order to better expand the communication effect of handicraft intangible cultural heritage through multi-media,activate and promote the development of intangible cultural heritage Reproduction and promotion of cultural heritage of handicraft intangible cultural heritage.In recent years,the state has continuously increased policy support for handicraft intangible cultural heritage,and mobile Internet technology has developed rapidly.In today’s multi-media environment,handicraft intangible cultural heritage is facing good communication opportunities.We need to seize the communication opportunities,and expand the communication effect.The traditional communication mode of handicraft intangible cultural heritage is the guarantee of its inheritance and the foundation of handicraft market expansion.In addition,intangible cultural heritage handicrafts actively explore and practice new media communication,based on social platform,short video platform,handicrafts mobile application,live broadcast platform,the use of new media communication mode makes intangible cultural heritage handicrafts culture"live" in modern society.The traditional way of communication is mostly in the form of physical communication,and the audience is impressed,but the scope of communication is small.The new media communication greatly expands the scope of the audience.Only by learning from each other’s strong points and making full use of the traditional and new media communication modes,can a huge communication cooperation be formed.However,the communication of handicraft intangible cultural heritage is still facing the problem of lack of inheritance talents.The author also tries to put forward feasible optimization suggestions in this paper,so as to promote the better communication of handicraft intangible cultural heritage and form a long-term communication mechanism.With the development of mobile Internet and we media,handicraft intangible cultural heritage is ushering in a period of opportunity worth looking forward to.Especially in the aspect of new media communication,handicraft intangible cultural heritage has found a more effective and reasonable way of cultural communication after preliminary running in and exploration.If we can break through the current bottleneck and effectively optimize its communication path,it will make the traditional handicraft get better inheritance and development,and make contributions to its prosperity.