Campus Culture Research And Visual Design Of Fuma Primary School Under The Trend Of Urban And Rural Integration

As the beginning of compulsory education,primary school occupies an important position in the whole elementary education.Under the background of breaking the urban-rural dual structure and narrowing the gap between urban and rural education,due to unidentified target,incorrect orientation,insufficient connotation excavation,theme lacking of image building,single promotional method and means for campus culture construction of Chengdu Jinjiang Fuma Primary School,which result in the ambiguous brand image of Fuma Primary School,it is disjointed with the trend of urban-rural integration,good campus cultural atmosphere and aesthetic education environment are unable to form.Aiming at the existing current situation and problems in this school,combining with the research to the concept,the characteristics and the trend of urban and rural integration,as well as the analysis of the influence by this trend on the campus culture of Fuma Primary School,on the basis of making clear the target and orientation of the campus culture construction,through studying advanced ideas and innovative methods of the cases related to the domestic campus culture construction,the campus culture connotation of Fuma Primary School is deeply excavated,the denotation image is extracted symbolically,the modes such as the expression of traditional culture in contemporary forms and thematic expression of urban and rural culture are adopted,the Colorful Culture is taken as the campus culture theme of Fuma Primary School to conduct the ideas innovation;the concept of Urban-Rural Integration is designed and tuned in the form of cartoon,the visual expression of the Colorful Culture is performed with IP image design of discipline doll and class doll,illustration drawing of the Colorful Discipline and extending design of Colorful Vitality Youth Evaluation System.The design of campus culture characteristics in Fuma Primary School is formed eventually as the theme of Colorful Culture in the form of Contemporary expression of traditional culture and thematic expression of urban and rural culture.Through the campus culture research of Fuma Primary School under the trend of the urban and rural integration,the campus culture connotation is deeply excavated,the target and the orientation of the campus culture construction in this school is clarified.By the visual design,the campus culture atmosphere and aesthetic education environment are formed with the characteristics of Fuma Primary School which meet the trend requirement of the urban and rural integration,it also provides available reference for the other similar schools in China to promote the campus culture construction and to form the campus cultural characteristics of the primary school under the trend of urban and rural integration.